NaturalPersonal Care Brand
OrganicCertified Products
CrueltyFree & Sustainable
Direct-to-ConsumerFocus
Problem Statement
The Personal Care Story
A natural personal care brand with loyal customers but struggling to reach new consumers who research products extensively online before purchasing.
Campaign Goals
4
Goals guiding the strategy
Capture Research-Phase Searches
Early Funnel
Build Ingredient Authority
Trust Building
Drive Both Online and Retail Sales
Omnichannel
Compete with Larger Brands
Market Share
Natural Personal Care Brand
Organic Certified Products
Cruelty Free & Sustainable
Direct-to-Consumer Focus
Natural Personal Care Brand
Organic Certified Products
Cruelty Free & Sustainable
Direct-to-Consumer Focus
Research Phase Domination
From niche brand to trusted consumer choice
+234%
Organic Traffic
56
Product Keywords Ranked
+178%
Product Page Views
+145%
Add to Cart Rate
+92%
Retail Partner Inquiries
5.1x
Content ROI
Our Strategic Approach
01
Ingredient Education Content
Created detailed content about natural ingredients and their benefits.
02
Problem-Solution SEO
Targeted searches around skin and hair concerns that consumers actively research.
03
Comparison Content Strategy
Built content helping consumers compare options and understand differences.
04
Review and Trust SEO
Leveraged customer reviews and certifications for credibility in search.
"We now appear when consumers research natural alternatives. Our online sales have grown tremendously as a result."
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