Mid-SizedUrban Developer
QualityResidential Projects
CompetitivePricing
GrowingPortfolio
Problem Statement
The Growth Story
"A mid-sized developer being outbid by larger competitors on key search terms. They needed a smart PPC strategy to compete efficiently."
Campaign Goals
4
Goals guiding the strategy
Find Affordable Keywords
Cost Efficiency
Own Niche Searches
Market Position
Maximize Limited Budget
ROI Focus
Build Sustainable Pipeline
Long-Term Growth
Mid-Sized Urban Developer
Quality Residential Projects
Competitive Pricing
Growing Portfolio
Mid-Sized Urban Developer
Quality Residential Projects
Competitive Pricing
Growing Portfolio
Smart PPC Wins
From priced-out to profitable niche dominance
-65%
Cost Per Click
+234%
Lead Volume
4.8x
ROAS
+189%
Conversion Rate
38
Niche Keywords Owned
-42%
Cost Per Lead
Our Strategic Approach
01
Long-Tail Keyword Mining
Discovered high-intent, low-competition keywords larger players missed.
02
Location-Specific Targeting
Dominated hyperlocal searches in development areas.
03
Quality Score Optimization
Improved scores to pay less per click than competitors.
04
Smart Budget Allocation
Focused spend on highest-converting opportunities.
"We're generating leads at half the cost of our larger competitors. Smart strategy beats big budgets."
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