PremiumSeafood Restaurant
FreshDaily Catches
Abu Dhabi & DubaiLocations
LocationsArabian Cuisine
Problem Statement
The Gandofly Seafood Story
Gandofly needed to capture hungry diners searching for seafood restaurants at the exact moment of decision.
Campaign Goals
4
Goals guiding the strategy
Capture Local Search Demand
Local Visibility
Drive Reservations
Conversion Focus
Support Multiple Locations
Scalability
Maximize Peak Hours
Timing Strategy
Premium Seafood Restaurant
Fresh Daily Catches
Abu Dhabi & Dubai Locations
Locations Arabian Cuisine
Premium Seafood Restaurant
Fresh Daily Catches
Abu Dhabi & Dubai Locations
Locations Arabian Cuisine
Local PPC Success
From search invisible to local dining destination
+234%
Reservations
+189%
Direction Requests
5.8x
ROAS
-42%
Cost Per Reservation
+167%
Peak Hour Bookings
18
Local Keywords Owned
Our Strategic Approach
01
Hyperlocal Targeting
Targeted searches within driving distance of each location.
02
Meal-Time Bid Adjustments
Increased bids during lunch and dinner decision times.
03
Cuisine-Specific Keywords
Captured 'seafood restaurant,' 'fresh fish,' and similar searches.
04
Location Extensions
Showed address and directions to drive immediate visits.
"PPC fills our tables during peak hours. We reach hungry diners at the exact moment they're deciding."
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