Multi-ConceptRestaurant Group
6+Restaurant Brands
15+Locations
DiverseCuisines
Problem Statement
The Restaurant Group Story
A restaurant group needed coordinated PPC across multiple brands without campaigns competing against each other.
Campaign Goals
4
Goals guiding the strategy
Eliminate Internal Competition
Efficiency
Serve Brand-Specific Needs
Customization
Maximize Group ROAS
Performance
Scale Efficiently
Growth
Multi-Concept Restaurant Group
6+ Restaurant Brands
15+ Locations
Diverse Cuisines
Multi-Concept Restaurant Group
6+ Restaurant Brands
15+ Locations
Diverse Cuisines
Portfolio PPC Excellence
From fragmented to coordinated group strategy
+198%
Group Reservations
-35%
Cost Per Acquisition
5.4x
Group ROAS
+167%
Brand-Specific Leads
-45%
Wasted Overlap Spend
6
Brands Optimized
Our Strategic Approach
01
Portfolio Keyword Strategy
Coordinated keywords to prevent brands competing against each other.
02
Brand-Specific Campaigns
Created tailored campaigns matching each brand's positioning.
03
Shared Learning Application
Applied winning tactics across the portfolio.
04
Centralized Budget Management
Allocated spend to highest-performing opportunities.
"Every brand benefits from coordinated PPC. We eliminated waste and improved results across the portfolio."
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