SpecialtyCoffee Chain
ArtisanRoasted Beans
8+City Locations
CommunityFocused
Problem Statement
The Cafe Chain Story
A specialty coffee chain needed to capture coffee seekers searching for quality options near their locations.
Campaign Goals
4
Goals guiding the strategy
Capture Coffee Searches
Local Visibility
Differentiate from Chains
Positioning
Support Location Growth
Expansion
Build Loyalty Base
Customer Acquisition
Specialty Coffee Chain
Artisan Roasted Beans
8+ City Locations
Community Focused
Specialty Coffee Chain
Artisan Roasted Beans
8+ City Locations
Community Focused
Coffee Search Success
From hidden gem to local coffee destination
+212%
Store Visits
+178%
Loyalty Signups
4.8x
ROAS
+156%
New Customers
-38%
Cost Per Visit
24
Location Keywords
Our Strategic Approach
01
Specialty Coffee Targeting
Bid on quality-focused terms chains don't prioritize.
02
Morning Rush Timing
Increased bids during peak coffee search times.
03
New Location Support
Launched awareness campaigns for new store openings.
04
Loyalty Integration
Drove signups through PPC to owned channels.
"PPC brings coffee lovers to our doors. We reach people actively seeking quality, not just convenience."
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