Eco-FriendlyHome Care
Plant-BasedFormulas
SustainablePackaging
SubscriptionModel
Problem Statement

The Home Care Story

An eco-friendly home care brand needed PPC to capture consumers searching for sustainable cleaning alternatives.

Campaign Goals

Built to perform during and beyond the campaign.

4 Goals guiding the strategy
Capture Eco Cleaning Searches
Demand Capture
Drive Subscriptions
Revenue Model
Build Customer Database
Asset Building
Compete Efficiently
Cost Management

Eco Home Care PPC Success

From niche to mainstream competitor

+223%
E-commerce Revenue
+198%
Subscription Signups
4.2x
ROAS
+167%
New Customers
-45%
Cost Per Subscription
38
Eco Keywords Owned
Eco-Friendly Home Care Plant-Based Formulas Sustainable Packaging Subscription Model Eco-Friendly Home Care Plant-Based Formulas Sustainable Packaging Subscription Model

Our Strategic Approach

01
Eco-Focused Keywords

Targeted searches for sustainable and eco-friendly cleaning.

02
Problem-Solution Targeting

Captured cleaning challenge searches with eco solutions.

03
Subscription-First Strategy

Optimized campaigns for subscription conversion.

04
Competitor Alternative Positioning

Appeared as alternative to mainstream brands.

"PPC connects us with consumers who share our values. These customers stay with us long-term."

— Brand Director, Home Care Brand

Ready for Similar Results?

We specialize in PPC campaigns that deliver qualified leads efficiently.

Schedule Free PPC Audit

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