CharmingBoutique Property
UniqueHeritage Design
PersonalizedService
PrimeLocation
Problem Statement
The Boutique Hotel Story
A boutique hotel invisible in paid search needed campaigns targeting travelers actively seeking unique accommodations.
Campaign Goals
4
Goals guiding the strategy
Own Boutique Searches
Niche Domination
Target Ideal Guests
Audience Quality
Maximize Small Budget
Efficiency
Build Direct Channel
Revenue Growth
CharmingBoutique Property
UniqueHeritage Design
PersonalizedService
PrimeLocation
CharmingBoutique Property
UniqueHeritage Design
PersonalizedService
PrimeLocation
Boutique PPC Success
From invisible to discoverable for ideal guests
+189%
Direct Bookings
28
Niche Keywords Owned
5.4x
ROAS
+156%
Booking Value
-48%
Cost Per Booking
+134%
Ideal Guest Bookings
Our Strategic Approach
01
Boutique-Specific Keywords
Targeted 'boutique hotel,' 'unique stays,' and similar niche terms.
02
Experience-Based Targeting
Captured searches for specific experiences the hotel offers.
03
Competitor Conquesting
Appeared when travelers searched similar boutique properties.
04
High-Intent Focus
Prioritized budget on booking-ready search terms.
"We now reach the exact travelers who would love our hotel. PPC brings us our ideal guests."
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