Expert LocalTour Operator
UniqueHeritage Design
Award-WinningGuides
SmallGroup Specialists
Problem Statement
The Tour Operator Story
A tour operator paying high aggregator commissions needed direct bookings through paid search campaigns.
Campaign Goals
4
Goals guiding the strategy
Capture Experience Searches
Demand Capture
Drive Direct Bookings
Revenue Protection
Reduce Aggregator Fees
Margin Improvement
Build Remarketing Lists
Pipeline Growth
Expert LocalTour Operator
UniqueHeritage Design
Award-WinningGuides
SmallGroup Specialists
Expert LocalTour Operator
UniqueHeritage Design
Award-WinningGuides
SmallGroup Specialists
Direct Booking Growth
From aggregator-dependent to direct-booking strong
+267%
Direct Bookings
-52%
Aggregator Dependency
5.2x
ROAS
+198%
Booking Value
-32%
Effective Commission
45
Experience Keywords
Our Strategic Approach
01
Activity-Specific Campaigns
Created campaigns for each tour type and experience offered.
02
Seasonal Timing Strategy
Increased bids during peak search periods for each activity.
03
Direct Booking Incentives
Promoted exclusive offers for booking direct.
04
Competitor Alternative Positioning
Appeared when travelers searched competitor tours.
"Direct bookings now exceed aggregator referrals. PPC has transformed our business model."
Ready for Similar Results?
We specialize in PPC campaigns that deliver qualified leads efficiently.
Schedule Free PPC Audit