Full-ServiceTravel Agency
Multi-DestinationExpertise
PersonalizedPlanning
20+Years Experience
Problem Statement
The Travel Agency Story
A travel agency competing with DIY booking sites needed PPC campaigns generating consultation requests from complex trip planners.
Campaign Goals
4
Goals guiding the strategy
Target Complex Trip Searches
Audience Quality
Generate Consultation Requests
Lead Generation
Differentiate from OTAs
Positioning
Build High-Value Pipeline
Revenue Focus
Full-ServiceTravel Agency
Multi-DestinationExpertise
PersonalizedPlanning
20+Years Experience
Full-ServiceTravel Agency
Multi-DestinationExpertise
PersonalizedPlanning
20+Years Experience
Expert Consultation Growth
From booking site alternative to expert advisor
+212%
Consultation Requests
+178%
Average Trip Value
4.8x
ROAS
+156%
Multi-Destination Inquiries
-42%
Cost Per Consultation
+134%
Conversion to Booking
Our Strategic Approach
01
Complexity-Based Targeting
Targeted searches indicating need for expert help.
02
Expert Positioning Ads
Emphasized human expertise vs. booking engine limitations.
03
Destination Expertise Campaigns
Showcased deep knowledge of specific destinations.
04
Free Consultation Offers
Used consultation offers to capture high-intent leads.
"PPC brings us travelers who actually need our expertise. These are high-value clients, not price shoppers."
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