Aquisition led growth – FMCG – Personal Care
NaturalPersonal Care Brand
OrganicCertified
CrueltyFree & Sustainable
Direct toConsumer
Problem Statement
The Personal Care Story
A natural personal care brand needed comprehensive acquisition strategy scaling direct-to-consumer growth.
Campaign Goals
4
Goals guiding the strategy
Scale Customer Acquisition
Growth
Improve Unit Economics
Efficiency
Build Customer Value
LTV Focus
Create Sustainable Growth
Long-Term
Natural Personal Care Brand
Organic Certified
Cruelty Free & Sustainable
Direct to Consumer
Natural Personal Care Brand
Organic Certified
Cruelty Free & Sustainable
Direct to Consumer
DTC Acquisition Success
From struggling scale to efficient growth
+267%
Revenue Growth
-48%
CAC Reduction
+234%
Customer Database
4.8x
Marketing ROI
+189%
Subscription Revenue
+156%
Customer LTV
Our Strategic Approach
01
Full-Funnel Optimization
Built efficient journey from discovery through subscription.
02
CAC/LTV Optimization
Continuously improved unit economics for sustainable scaling.
03
Subscription Focus
Optimized acquisition for subscription conversion and retention.
04
Channel Diversification
Reduced platform dependency through multi-channel acquisition.
"We've built a scalable acquisition engine. Growth is now predictable and profitable."
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