PPC Campaign – FMCG – Beverage Brand
PremiumHealth Beverage
NaturalIngredients
Retail& E-commerce
GrowingMarket Share
Problem Statement
The Beverage Brand Story
A premium beverage brand needed PPC to drive both brand awareness and direct e-commerce sales.
Campaign Goals
4
Goals guiding the strategy
Capture Category Searches
Awareness
Drive E-commerce Sales
Revenue
Build Retargeting Audiences
Pipeline
Support Retail Discovery
Omnichannel
Premium Health Beverage
Natural Ingredients
Retail & E-commerce
Growing Market Share
Premium Health Beverage
Natural Ingredients
Retail & E-commerce
Growing Market Share
Beverage PPC Success
From unknown to category competitor
+287%
E-commerce Revenue
+234%
Brand Searches
5.2x
ROAS
+189%
New Customers
+156%
Store Locator Clicks
-42%
Cost Per Acquisition
Our Strategic Approach
01
Category Keyword Capture
Targeted health beverage and ingredient-based searches.
02
Shopping Campaign Optimization
Maximized product visibility in Google Shopping.
03
Awareness to Conversion Funnel
Built remarketing sequences moving awareness to purchase.
04
Store Locator Promotion
Drove in-store discovery for retail presence
"PPC built our online presence and drives sales every day. We're now competing with established brands."
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