PPC Campaign – FMCG – Personal Care
NaturalPersonal Care Brand
OrganicCertified
CrueltyFree & Sustainable
Direct-toConsumer
Problem Statement
The Personal Care Story
A natural personal care brand needed PPC to capture consumers actively searching for clean beauty alternatives.
Campaign Goals
4
Goals guiding the strategy
Capture Natural Beauty Searches
Demand Capture
Drive E-commerce Conversion
Revenue
Build Customer Database
Asset Building
Compete Efficiently
Cost Management
Natural Personal Care Brand
Organic Certified
Cruelty Free & Sustainable
Direct-to Consumer
Natural Personal Care Brand
Organic Certified
Cruelty Free & Sustainable
Direct-to Consumer
Natural Beauty PPC Success
From niche to growing category competitor
+267%
E-commerce Revenue
+234%
New Customers
4.8x
ROAS
+189%
Subscription Signups
-48%
Cost Per Acquisition
42
Ingredient Keywords
Our Strategic Approach
01
Ingredient-Based Targeting
Captured searches for specific natural ingredients.
02
Problem-Solution Keywords
Targeted skin and hair concern searches.
03
Shopping Campaign Excellence
Optimized product feeds for maximum visibility.
04
Subscription Promotion
Drove recurring revenue through subscribe-and-save offers.
"PPC connects us with consumers actively seeking natural options. These are our ideal customers."
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