PPC Campaign – FMCG – Snack Brand
InnovativeHealthy Snack
Better-For-YouPositioning
Retail& Online
UniqueFlavor Profiles
Problem Statement
The Snack Brand Story
A healthy snack brand needed PPC to drive product discovery and trial in a crowded snack category.
Campaign Goals
4
Goals guiding the strategy
Capture Snack Searches
Discovery
Drive Trial Purchases
Conversion
Build Brand Awareness
Growth
Support Retail Expansion
Omnichannel
Innovative Healthy Snack
Better-For-You Positioning
Retail & Online
Unique Flavor Profiles
Innovative Healthy Snack
Better-For-You Positioning
Retail & Online
Unique Flavor Profiles
Snack Discovery Success
From unknown to growing snack brand
+234%
E-commerce Revenue
+198%
New Customers
4.5x
ROAS
+167%
Brand Searches
+145%
Retail Interest
-38%
Cost Per Trial
Our Strategic Approach
01
Healthy Snack Keywords
Targeted searches for better-for-you snack options.
02
Occasion-Based Targeting
Captured snacking occasion searches.
03
Sampling Integration
Promoted trial packs for first-time customers.
04
Retail Support Campaigns
Drove awareness in markets with retail distribution.
"PPC drives discovery and trial every day. We've built real brand awareness through paid search."
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