PPC Campaign – Real Estate – Growth Story

Mid-SizedUrban Developer
QualityResidential Projects
CompetitivePricing
GrowingPortfolio
Problem Statement

The Growth Story

"A mid-sized developer being outbid by larger competitors on key search terms. They needed a smart PPC strategy to compete efficiently."

Campaign Goals

Built to perform during and beyond the campaign.

4 Goals guiding the strategy
Find Affordable Keywords
Cost Efficiency
Own Niche Searches
Market Position
Maximize Limited Budget
ROI Focus
Build Sustainable Pipeline
Long-Term Growth
Mid-Sized Urban Developer Quality Residential Projects Competitive Pricing Growing Portfolio Mid-Sized Urban Developer Quality Residential Projects Competitive Pricing Growing Portfolio

Smart PPC Wins

From priced-out to profitable niche dominance

-65%
Cost Per Click
+234%
Lead Volume
4.8x
ROAS
+189%
Conversion Rate
38
Niche Keywords Owned
-42%
Cost Per Lead

Our Strategic Approach

01
Long-Tail Keyword Mining

Discovered high-intent, low-competition keywords larger players missed.

02
Location-Specific Targeting

Dominated hyperlocal searches in development areas.

03
Quality Score Optimization

Improved scores to pay less per click than competitors.

04
Smart Budget Allocation

Focused spend on highest-converting opportunities.

"We're generating leads at half the cost of our larger competitors. Smart strategy beats big budgets."

β€” Managing Director, Real Estate Developer

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