{"id":10906,"date":"2026-01-09T18:55:48","date_gmt":"2026-01-09T13:25:48","guid":{"rendered":"https:\/\/valasys.ae\/valasys-dm-new\/?post_type=case_study&#038;p=10906"},"modified":"2026-01-16T21:07:49","modified_gmt":"2026-01-16T15:37:49","slug":"tour-operator-ppc-story","status":"publish","type":"case_study","link":"https:\/\/valasys.ae\/valasys-dm-new\/case-studies\/ppc\/tourism-hospitality\/tour-operator-ppc-story\/","title":{"rendered":"PPC Campaign &#8211; Tourism &#038; Hospitality &#8211; Tour Operator PPC Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10906\" class=\"elementor elementor-10906\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a719b44 e-con-full e-flex e-con e-parent\" data-id=\"a719b44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b5e6f elementor-widget elementor-widget-html\" data-id=\"62b5e6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n* {\r\nmargin: 0;\r\npadding: 0;\r\nbox-sizing: border-box;\r\n}\r\n\r\nbody {\r\nfont-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen', 'Ubuntu', 'Cantarell', sans-serif;\r\nbackground: #000;\r\ncolor: #fff;\r\noverflow-x: hidden;\r\nline-height: 1.6;\r\n}\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\nmin-height: 70vh;\r\nbackground: #000;\r\ndisplay: flex;\r\nalign-items: center;\r\njustify-content: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.hero::before {\r\ncontent: '';\r\nposition: absolute;\r\nwidth: 800px;\r\nheight: 800px;\r\nbackground: radial-gradient(circle, rgba(212, 175, 55, 0.15) 0%, transparent 70%);\r\nborder-radius: 50%;\r\ntop: 50%;\r\nleft: 50%;\r\ntransform: translate(-50%, -50%);\r\nanimation: float 6s ease-in-out infinite;\r\n}\r\n\r\n@keyframes float {\r\n0%, 100% { transform: translate(-50%, -50%) scale(1); }\r\n50% { transform: translate(-50%, -55%) scale(1.1); }\r\n}\r\n\r\n.hero-content {\r\nmax-width: 1200px;\r\npadding:10px 40px;\r\nposition: relative;\r\ntext-align: center;\r\n}\r\n\r\n\/* Stat Pills *\/\r\n\/* Desktop default *\/\r\n.stat-pills {\r\ndisplay: flex;\r\njustify-content: center;\r\nalign-items: center;\r\ngap: 20px;\r\nmargin-bottom: 50px;\r\nflex-wrap: nowrap; \/* force single row *\/\r\n}\r\n\r\n\r\n.pill {\r\nbackground: rgba(212, 175, 55, 0.15);\r\nbackdrop-filter: blur(10px);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 12px 28px;\r\nborder-radius: 50px;\r\nfont-size:1rem;\r\nfont-weight: 600;\r\ncolor: #EEE3D2;\r\ntransition: all 0.3s ease;\r\n}\r\n\r\n.pill:hover {\r\nbackground: rgba(212, 175, 55, 0.25);\r\nborder-color: #D29A0C;\r\ntransform: translateY(-2px);\r\n}\r\n\r\n.pill strong {\r\nfont-size: 1.1rem;\r\nmargin-right: 6px;\r\n}\r\n\r\n\/* Hero Typography *\/\r\n.hero-label {\r\ndisplay: inline-block;\r\ncolor: #fff;\r\npadding: 10px 20px;\r\nborder-radius: 50px;\r\nfont-size: 1.5rem;\r\nfont-weight: 700;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nmargin-bottom: 10px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.4s forwards;\r\n}\r\n\r\nh1 {\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1.1;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.6s forwards;\r\n}\r\n\r\n.hero-subtitle {\r\ncolor: #aaa;\r\nline-height: 1.7;\r\nmax-width: 900px;\r\nmargin: 0 auto 20px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.8s forwards;\r\n}\r\n\r\n\/* Floating Tags *\/\r\n.floating-tags {\r\ndisplay: flex;\r\njustify-content: center;\r\nflex-wrap: wrap;\r\ngap: 12px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 1s forwards;\r\n}\r\n\r\n.tag {\r\nbackground: rgba(255, 255, 255, 0.05);\r\nborder: 1px solid rgba(255, 255, 255, 0.1);\r\npadding: 10px 20px;\r\nborder-radius: 8px;\r\nfont-size: 0.9rem;\r\nfont-weight: 500;\r\ncolor: #fff;\r\ncursor: pointer;\r\ntransition: all 0.3s ease;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.tag::before {\r\ncontent: '';\r\nposition: absolute;\r\ntop: 0;\r\nleft: -100%;\r\nwidth: 100%;\r\nheight: 100%;\r\nbackground: linear-gradient(90deg, transparent, rgba(212, 175, 55, 0.3), transparent);\r\ntransition: left 0.5s ease;\r\n}\r\n\r\n.tag:hover::before {\r\nleft: 100%;\r\n}\r\n\r\n.tag:hover {\r\nborder-color: #D29A0C;\r\nbackground: rgba(212, 175, 55, 0.1);\r\n}\r\n\r\n@keyframes fadeInUp {\r\nfrom {\r\nopacity: 0;\r\ntransform: translateY(30px);\r\n}\r\nto {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n}\r\n\r\n\/* Goals Section *\/\r\n.goals-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.section-container {\r\nmax-width: 1200px;\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\ndisplay: grid;\r\ngrid-template-columns: 400px auto;\r\ngap: 100px;\r\nalign-items: start;\r\n}\r\n\r\n.goals-header h2 {\r\nfont-size: 2.8rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nline-height: 1.2;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.goals-header .highlight {\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1.1rem;\r\ncolor: #888;\r\nmargin-bottom: 30px;\r\n}\r\n\r\n.goals-badge {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\ngap: 10px;\r\nbackground: rgba(212, 175, 55, 0.15);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 15px 25px;\r\nborder-radius: 50px;\r\nfont-weight: 700;\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-badge span {\r\ndisplay: inline-block;\r\nwidth: 35px;\r\nheight: 35px;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\nborder-radius: 50%;\r\ntext-align: center;\r\nline-height: 35px;\r\nfont-size: 1.02rem;\r\n}\r\n\r\n.goals-list {\r\ndisplay: flex;\r\nflex-direction: column;\r\ngap: 20px;\r\n}\r\n\r\n.goal-card {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder:0.2px solid rgba(212, 175, 55, 0.3);\r\npadding: 30px;\r\nborder-radius: 12px;\r\ndisplay: flex;\r\njustify-content: space-between;\r\nalign-items: center;\r\nposition: relative;\r\npadding-top: 44px; \/* space for the angled tab *\/\r\n\r\n}\r\n\r\n.goal-card:hover {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder-color: rgba(212, 175, 55, 0.3);\r\ntransform: translateX(10px);\r\nborder-left: 4px solid #D29A0C;\r\nborder-radius: 12px;\r\ntransition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n.goal-title {\r\ntext-align: left;\r\nfont-size: 1.02rem;\r\nfont-weight: 600;\r\ncolor: #fff;\r\n}\r\n\r\n.goal-chip {\r\nposition: absolute;\r\ntop: 0;\r\nright: 0;\r\n\r\nbackground: linear-gradient(150deg, #D29A0C 0%, #fff 100%);\r\ncolor: #000;\r\n\r\npadding: 10px 22px 12px 26px;\r\nfont-size: 0.72rem;\r\nfont-weight: 800;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\n\r\n\/* Angled cut shape *\/\r\nclip-path: polygon(\r\n-12% 0,\r\n100% 0,\r\n100% 100%,\r\n0 100%,\r\n0 35%\r\n);\r\n\r\nborder-top-right-radius: 12px;\r\nborder-bottom-left-radius: 10px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n\/* Results Section *\/\r\n.results-section {\r\nbackground: #fff;\r\ncolor: #000;\r\npadding: 120px 40px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 4rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #000 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.3rem;\r\ncolor: #666;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr);\r\ngap: 30px;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.metric-card {\r\nbackground: #000;\r\npadding: 60px 40px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\ntransition: all 0.4s ease;\r\n}\r\n\r\n.metric-card::before {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nbackground: linear-gradient(135deg, rgba(212, 175, 55, 0.1) 0%, transparent 100%);\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.metric-card:hover::before {\r\nopacity: 1;\r\n}\r\n\r\n.metric-card:hover {\r\ntransform: translateY(-10px);\r\nbox-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 4.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\ncolor: #fff;\r\nfont-weight: 600;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr);\r\ngap: 40px;\r\n}\r\n\r\n.approach-card {\r\nbackground: rgba(255, 255, 255, 0.02);\r\nborder: 1px solid rgba(255, 255, 255, 0.08);\r\npadding: 50px;\r\nborder-radius: 20px;\r\ntransition: all 0.4s ease;\r\nposition: relative;\r\n}\r\n\r\n.approach-card::after {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nborder-radius: 20px;\r\npadding: 2px;\r\nbackground: linear-gradient(135deg, #D29A0C, transparent);\r\n-webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n-webkit-mask-composite: xor;\r\nmask-composite: exclude;\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.approach-card:hover::after {\r\nopacity: 1;\r\n}\r\n\r\n.approach-card:hover {\r\nbackground: rgba(255, 255, 255, 0.05);\r\ntransform: translateY(-5px);\r\n}\r\n\r\n.approach-number {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\njustify-content: center;\r\nwidth: 60px;\r\nheight: 60px;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\ncolor:#000000;\r\nborder-radius: 50%;\r\nfont-weight: 900;\r\nfont-size: 1.5rem;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1.8rem;\r\nfont-weight: 700;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 1.1rem;\r\ncolor: #aaa;\r\nline-height: 1.7;\r\n}\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #f4d03f 100%);\r\npadding: 100px 40px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.quote-section::before {\r\ncontent: '\"';\r\nposition: absolute;\r\nfont-size: 20rem;\r\nfont-weight: 900;\r\ncolor: rgba(0, 0, 0, 0.05);\r\ntop: -50px;\r\nleft: 50%;\r\ntransform: translateX(-50%);\r\nline-height: 1;\r\n}\r\n\r\n.quote-content {\r\nmax-width: 1000px;\r\nmargin: 0 auto;\r\nposition: relative;\r\nz-index: 1;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\ncolor: #000;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\nfont-style: italic;\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n\/* CTA Section *\/\r\n.cta-section {\r\nbackground: #000;\r\npadding: 120px 40px;\r\ntext-align: center;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.cta-subtitle {\r\nfont-size: 1.3rem;\r\ncolor: #888;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.cta-button {\r\ndisplay: inline-block;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\npadding: 15px 30px;\r\nborder-radius: 50px;\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\ntext-decoration: none;\r\ntransition: all 0.3s ease;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nbox-shadow: 0 10px 30px rgba(212, 175, 55, 0.3);\r\n}\r\n\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n\r\n\/* Hide by default *\/\r\n.mobile-marquee-section {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\/* ============================= *\/\r\n\/* GLOBAL RESPONSIVE IMPROVEMENTS *\/\r\n\/* ============================= *\/\r\n\r\n\/* Desktop *\/\r\n @media (min-width: 1200px) and (max-width: 1439px) {\r\n.stat-pills{\r\nmargin-top:2%;\r\n}\r\n.hero-content,\r\n.section-container {\r\npadding-left: 24px;\r\npadding-right: 24px;\r\n}\r\n}\r\n\r\n\r\n\/* Laptop (768px \u2013 1024px) *\/\r\n\r\n\r\n@media (max-width: 1024px) {\r\n\/* HERO *\/\r\nh1 {\r\nfont-size: 3rem;\r\n}\r\n\r\n.hero-subtitle {\r\nfont-size: 1rem;\r\nmax-width: 700px;\r\n}\r\n\r\n.stat-pills {\r\nmargin-bottom: 50px;\r\n}\r\n\r\n\r\n\/* GOALS *\/\r\n.goals-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n.goal-card {\r\nflex-direction: column;\r\nalign-items: flex-start;\r\ngap: 15px;\r\n}\r\n\r\n\/* METRICS *\/\r\n.metrics-grid {\r\ngrid-template-columns: repeat(2, 1fr);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 3.2rem;\r\n}\r\n\r\n\/* APPROACH *\/\r\n.approach-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-text {\r\nfont-size: 1.6rem;\r\n}\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n}\r\n\r\n\r\n\/* Large MOBILE (\u2264768px) *\/\r\n@media (max-width: 768px) {\r\n\r\n\r\n\/* HERO CONTAINER *\/\r\n.hero {\r\npadding: 80px 16px 70px;\r\nbackground: radial-gradient(\r\ncircle at top,\r\nrgba(212, 175, 55, 0.18),\r\n#000 65%\r\n);\r\n}\r\n\r\n.hero-content {\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;\r\ntext-align: center;\r\n}\r\n\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 1px;\r\ntext-transform: uppercase;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.9rem;\r\nline-height: 1.25;\r\nmargin-bottom: 16px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.6;\r\nmax-width: 420px;\r\nmargin-bottom: 32px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\/* CTA *\/\r\n.hero .section-container {\r\nwidth: 100%;\r\ndisplay: flex;\r\njustify-content: center;\r\n}\r\n\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n\r\n.stat-pills {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr); \/* 2 columns *\/\r\ngap: 14px 18px; \/* row-gap | column-gap *\/\r\njustify-items: center; \/* center pills inside cells *\/\r\n}\r\n\r\n.stat-pills .pill {\r\npadding: 10px 20px;\r\nwidth: 100%;\r\ntext-align: center;\r\nfont-size: 0.9rem;\r\n}\r\n\r\n\r\n.pill strong {\r\nfont-size: 1rem;\r\nmargin-right: 4px;\r\n}\r\n\r\n\/* Goal section *\/\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 30px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-5%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 8px 15px;\r\nfont-size: 0.8rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.results-section {\r\npadding: 60px 15px 20px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.9rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.1rem;\r\npadding: 0 25px;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(1, 1fr);\r\ngap: 20px;\r\nmargin-bottom: 40px;\r\n}\r\n\r\n.metric-card {\r\nmargin:0 10%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\n}\r\n\r\n\r\n.metric-value {\r\nfont-size: 2.2rem;\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\nfont-weight: 600;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\r\n\r\n\/* APPROACH *\/\r\n.approach-section {\r\npadding: 60px 20px 40px 20px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.9rem;\r\nmargin-bottom:-8%;\r\n}\r\n\r\n.approach-grid {\r\ngap: 25px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-section {\r\npadding: 70px 20px;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 1.1rem;\r\n}\r\n\r\n\/* CTA *\/\r\n.cta-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.cta-subtitle{\r\nfont-size: 1.1rem;\r\n}\r\n\r\n.cta-button {\r\npadding: 15px 35px;\r\nfont-size: 1rem;\r\n}\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* SMALL MOBILE (\u2264480px) *\/\r\n\r\n@media (max-width: 480px) {\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\npadding: 0;\r\nheight: 85vh;\r\n}\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.3rem;\r\nline-height: 1.25;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.8;\r\nmargin-bottom: 35px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\r\n.hero .cta-button {\r\npadding: 15px 30px;\r\nfont-size: 0.8rem;\r\n}\r\n\r\n\r\n.stat-pills{\r\ndisplay: none;\r\n}\r\n\r\n\/* Goals Section *\/\r\n\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.5rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 25px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-15%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 5px 12px;\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n\r\n\/* Result Section *\/\r\n\r\n.results-section {\r\npadding: 50px 15px 40px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1rem;\r\npadding: 0 10px;\r\n}\r\n\r\n\r\n\r\n\r\n.results-section .metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr); \/* \ud83d\udc48 3 columns *\/\r\ngap: 5px;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-section .metric-card {\r\npadding: 18px 10px;\r\nborder-radius: 12px;\r\nmin-height: 90px;\r\ndisplay: flex;\r\nflex-direction: column;\r\njustify-content: center;\r\nbackground: #000;\r\nbox-shadow: 0 6px 16px rgba(0,0,0,0.35);\r\n}\r\n\r\n.results-section .metric-value {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nline-height: 1;\r\nmargin-bottom: 6px;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.results-section .metric-label {\r\nfont-size: 0.65rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\ncolor: #fff;\r\nline-height: 1.3;\r\n}\r\n\r\n\/* Reduce header spacing so grid feels tight & premium *\/\r\n.results-header {\r\nmargin-bottom: 30px;\r\n}\r\n\r\n\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ngap: 15px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 25px 10px;\r\nborder-radius: 20px;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\npadding: 80px 20px;\r\n\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\n\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 0.9rem;\r\n}\r\n\r\n.quote-author{\r\nfont-size: 0.9rem;    \r\n}\r\n\r\n.cta-subtitle{\r\nfont-size:0.9rem;\r\n}\r\n.cta-section h2{\r\nfont-size: 1.3rem;\r\n}\r\n\r\n.cta-button{\r\npadding:10px 20px;\r\nfont-size:0.7rem;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* Show only on mobile *\/\r\n@media (max-width: 480px) {\r\n.mobile-marquee-section {\r\ndisplay: flex;              \/* \ud83d\udc48 important *\/\r\nalign-items: center;        \/* \ud83d\udc48 vertical centering *\/\r\njustify-content: center;    \/* \ud83d\udc48 horizontal safety *\/\r\nheight: 100px;              \/* your fixed height *\/\r\npadding: 20px 14px;\r\n}\r\n\r\n.mobile-marquee {\r\nwidth: 100%;\r\nmax-width: 100%;\r\npadding: 14px 0;\r\nborder-radius: 14px;\r\nbackground: rgba(255, 255, 255, 0.08);\r\nbackdrop-filter: blur(12px);\r\n-webkit-backdrop-filter: blur(12px);\r\nbox-shadow: 0 6px 22px rgba(0,0,0,0.45);\r\noverflow: hidden;\r\nposition: relative;\r\ndisplay: flex;\r\nalign-items: center;  \r\n}\r\n\r\n\/* Fade edges *\/\r\n.mobile-marquee::before,\r\n.mobile-marquee::after {\r\ncontent: \"\";\r\nposition: absolute;\r\ntop: 10%;\r\nwidth: 50px;\r\nheight: 100%;\r\nz-index: 2;\r\n}\r\n\r\n.mobile-marquee::before {\r\nleft: 0;\r\nbackground: linear-gradient(to right, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-marquee::after {\r\nright: 0;\r\nbackground: linear-gradient(to left, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-track {\r\ndisplay: flex;\r\nwidth: max-content;\r\nanimation: mobileMarquee 18s linear infinite;\r\n}\r\n\r\n.mobile-track span {\r\ndisplay: flex;\r\nalign-items: center;\r\nmargin-right: 36px;\r\nfont-size: 15px;\r\nletter-spacing: 0.3px;\r\ncolor: #f1f1f1;\r\nwhite-space: nowrap;\r\nposition: relative;\r\npadding-right: 25px; \r\n}\r\n\r\n.mobile-track span b {\r\ncolor: #d4af37;\r\nfont-weight: 600;\r\nmargin-right: 6px;  \r\n}\r\n\r\n.mobile-track span::after {\r\ncontent: \"\u2022\";\r\nposition: absolute;\r\nright: -15px;\r\ntop: 50%;\r\ntransform: translateY(-55%);\r\nfont-size: 45px;\r\ncolor: #d4af37; \/* premium gold *\/\r\nopacity: 0.9;\r\ntext-shadow: 0 0 6px rgba(212,175,55,0.6);\r\n\r\n}\r\n\r\n\/* Remove dot after last visible item in loop *\/\r\n.mobile-track span:last-child::after {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\r\n@keyframes mobileMarquee {\r\nfrom {\r\ntransform: translateX(0);\r\n}\r\nto {\r\ntransform: translateX(-50%);\r\n}\r\n}\r\n\r\n\/* Pause on touch *\/\r\n.mobile-marquee:active .mobile-track {\r\nanimation-play-state: paused;\r\n}\r\n}\r\n\r\n\/* Scroll Animations *\/\r\n.fade-in {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n\r\n.fade-in.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n\/* Delayed fade specifically for CTA *\/\r\n.fade-in-delay {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\ntransition-delay: 0.3s; \/* AFTER paragraph *\/\r\n}\r\n\r\n.fade-in-delay.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n<\/style>\r\n\r\n<!-- Hero Section -->\r\n<section class=\"hero\">\r\n<div class=\"hero-content\">\r\n    <div class=\"stat-pills\">\r\n        <div class=\"pill\"><strong>Expert Local<\/strong>Tour Operator<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Unique<\/strong>Heritage Design<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Award-Winning<\/strong>Guides<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Small<\/strong>Group Specialists<\/div>\r\n    <\/div>\r\n\r\n    <div class=\"hero-label\">Problem Statement<\/div>\r\n    <h1>The Tour Operator Story<\/h1>\r\n    <p class=\"hero-subtitle\">\r\n     A tour operator paying high aggregator commissions needed direct bookings through paid search campaigns.\r\n    <\/p>\r\n\r\n   <div class=\"section-container fade-in-delay\">\r\n       <a href=\"\" class=\"cta-button hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free PPC Audit<\/a>\r\n   <\/div> \r\n    \r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Goals Section -->\r\n<section class=\"goals-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"goals-grid\">\r\n        <div class=\"goals-header\">\r\n            <h2><span class=\"highlight\">Campaign Goals<\/span><\/h2>\r\n            <p class=\"goals-meta\">Built to perform during and beyond the campaign.<\/p>\r\n            <div class=\"goals-badge\">\r\n                <span>4<\/span>\r\n                Goals guiding the strategy\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"goals-list\">\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Capture Experience Searches<\/div>\r\n                <div class=\"goal-chip\">Demand Capture<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Drive Direct Bookings<\/div>\r\n                <div class=\"goal-chip\">Revenue Protection<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Reduce Aggregator Fees<\/div>\r\n                <div class=\"goal-chip\">Margin Improvement<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Build Remarketing Lists<\/div>\r\n                <div class=\"goal-chip\">Pipeline Growth<\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"mobile-marquee-section\">\r\n  <div class=\"mobile-marquee\">\r\n    <div class=\"mobile-track\">\r\n      <span><b>Expert Local<\/b>Tour Operator<\/span>\r\n      <span><b>Unique<\/b>Heritage Design<\/span>\r\n      <span><b>Award-Winning<\/b>Guides<\/span>\r\n      <span><b>Small<\/b>Group Specialists<\/span>\r\n\r\n      <!-- duplicate for seamless loop -->\r\n     <span><b>Expert Local<\/b>Tour Operator<\/span>\r\n      <span><b>Unique<\/b>Heritage Design<\/span>\r\n      <span><b>Award-Winning<\/b>Guides<\/span>\r\n      <span><b>Small<\/b>Group Specialists<\/span>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<!-- Results Section -->\r\n<section class=\"results-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"results-header\">\r\n        <h2>Direct Booking Growth<\/h2>\r\n        <p class=\"results-subtext\">From aggregator-dependent to direct-booking strong<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+267%<\/div>\r\n            <div class=\"metric-label\">Direct Bookings<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">-52%<\/div>\r\n            <div class=\"metric-label\">Aggregator Dependency<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">5.2x<\/div>\r\n            <div class=\"metric-label\">ROAS<\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+198%<\/div>\r\n            <div class=\"metric-label\">Booking Value<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">-32%<\/div>\r\n            <div class=\"metric-label\">Effective Commission<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">45<\/div>\r\n            <div class=\"metric-label\">Experience Keywords<\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Approach Section -->\r\n<section class=\"approach-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"approach-header\">\r\n        <h2>Our Strategic Approach<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"approach-grid\">\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">01<\/div>\r\n            <div class=\"approach-title\">Activity-Specific Campaigns<\/div>\r\n            <p class=\"approach-desc\">Created campaigns for each tour type and experience offered.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">02<\/div>\r\n            <div class=\"approach-title\">Seasonal Timing Strategy<\/div>\r\n            <p class=\"approach-desc\">Increased bids during peak search periods for each activity.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">03<\/div>\r\n            <div class=\"approach-title\">Direct Booking Incentives<\/div>\r\n            <p class=\"approach-desc\">Promoted exclusive offers for booking direct.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">04<\/div>\r\n            <div class=\"approach-title\">Competitor Alternative Positioning<\/div>\r\n            <p class=\"approach-desc\">Appeared when travelers searched competitor tours.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Quote Section -->\r\n<section class=\"quote-section\">\r\n<div class=\"quote-content fade-in\">\r\n    <p class=\"quote-text\">\r\n        \"Direct bookings now exceed aggregator referrals. PPC has transformed our business model.\"\r\n    <\/p>\r\n    <div class=\"quote-author fade-in\">- Director, Tour Operator<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- CTA Section -->\r\n<section class=\"cta-section\">\r\n<div class=\"section-container fade-in\">\r\n    <h2 class=\"fade-in\">Ready for Similar Results?<\/h2>\r\n    <p class=\"cta-subtitle fade-in\">We specialize in PPC campaigns that deliver qualified leads efficiently.<\/p>\r\n    <a href=\"\" class=\"cta-button fade-in hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free PPC Audit<\/a>\r\n<\/div>\r\n<\/section>\r\n\r\n<script>\r\n\/\/ Intersection Observer for scroll animations\r\nconst observerOptions = {\r\n    threshold: 0.15,\r\n    rootMargin: '0px 0px -50px 0px'\r\n};\r\n\r\nconst observer = new IntersectionObserver((entries) => {\r\n    entries.forEach((entry, index) => {\r\n        if (entry.isIntersecting) {\r\n            setTimeout(() => {\r\n                entry.target.classList.add('visible');\r\n            }, index * 100);\r\n        }\r\n    });\r\n}, observerOptions);\r\n\r\ndocument.querySelectorAll('.fade-in, .fade-in-delay').forEach(el => {\r\n    observer.observe(el);\r\n});\r\n\r\n\/\/ Interactive tag clicks\r\ndocument.querySelectorAll('.tag').forEach(tag => {\r\n    tag.addEventListener('click', function() {\r\n        this.style.transform = 'scale(0.95)';\r\n        setTimeout(() => {\r\n            this.style.transform = 'scale(1)';\r\n        }, 150);\r\n    });\r\n});\r\n\r\n\/\/ Goal card hover effect\r\ndocument.querySelectorAll('.goal-card').forEach(card => {\r\n    card.addEventListener('mouseenter', function() {\r\n        this.style.borderLeftWidth = '6px';\r\n    });\r\n    card.addEventListener('mouseleave', function() {\r\n        this.style.borderLeftWidth = '4px';\r\n    });\r\n});\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expert LocalTour Operator UniqueHeritage Design Award-WinningGuides SmallGroup Specialists Problem Statement The Tour Operator Story A tour operator paying high aggregator commissions needed direct bookings through paid search campaigns. Schedule Free PPC Audit Campaign Goals Built to perform during and beyond the campaign. 4 Goals guiding the strategy Capture Experience Searches Demand Capture Drive Direct Bookings Revenue Protection Reduce Aggregator Fees Margin Improvement Build Remarketing Lists Pipeline Growth Expert LocalTour Operator UniqueHeritage Design Award-WinningGuides SmallGroup Specialists Expert LocalTour Operator UniqueHeritage Design Award-WinningGuides SmallGroup Specialists Direct Booking Growth From aggregator-dependent to direct-booking strong +267% Direct Bookings -52% Aggregator Dependency 5.2x ROAS +198% Booking Value -32% Effective Commission 45 Experience Keywords Our Strategic Approach 01 Activity-Specific Campaigns Created campaigns for each tour type and experience offered. 02 Seasonal Timing Strategy Increased bids during peak search periods for each activity. 03 Direct Booking Incentives Promoted exclusive offers for booking direct. 04 Competitor Alternative Positioning Appeared when travelers searched competitor tours. &#8220;Direct bookings now exceed aggregator referrals. PPC has transformed our business model.&#8221; &#8211; Director, Tour Operator Ready for Similar Results? We specialize in PPC campaigns that deliver qualified leads efficiently. Schedule Free PPC Audit<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","meta":{"content-type":""},"service":[65],"industry":[60],"class_list":["post-10906","case_study","type-case_study","status-publish","hentry","service-ppc","industry-tourism-hospitality"],"acf":[],"_links":{"self":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/10906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":7,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/10906\/revisions"}],"predecessor-version":[{"id":13479,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/10906\/revisions\/13479"}],"wp:attachment":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/media?parent=10906"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/service?post=10906"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/industry?post=10906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}