{"id":11108,"date":"2026-01-12T21:36:17","date_gmt":"2026-01-12T16:06:17","guid":{"rendered":"https:\/\/valasys.ae\/valasys-dm-new\/?post_type=case_study&#038;p=11108"},"modified":"2026-01-23T16:37:22","modified_gmt":"2026-01-23T11:07:22","slug":"cafe-chain-3","status":"publish","type":"case_study","link":"https:\/\/valasys.ae\/valasys-dm-new\/case-studies\/ppc\/f-b\/cafe-chain-3\/","title":{"rendered":"PPC Campaign &#8211; F &#038; B &#8211; Cafe Chain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11108\" class=\"elementor elementor-11108\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a719b44 e-con-full e-flex e-con e-parent\" data-id=\"a719b44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b5e6f elementor-widget elementor-widget-html\" data-id=\"62b5e6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n* {\r\nmargin: 0;\r\npadding: 0;\r\nbox-sizing: border-box;\r\n}\r\n\r\nbody {\r\nfont-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen', 'Ubuntu', 'Cantarell', sans-serif;\r\nbackground: #000;\r\ncolor: #fff;\r\noverflow-x: hidden;\r\nline-height: 1.6;\r\n}\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\nmin-height: 70vh;\r\nbackground: #000;\r\ndisplay: flex;\r\nalign-items: center;\r\njustify-content: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.hero::before {\r\ncontent: '';\r\nposition: absolute;\r\nwidth: 800px;\r\nheight: 800px;\r\nbackground: radial-gradient(circle, rgba(212, 175, 55, 0.15) 0%, transparent 70%);\r\nborder-radius: 50%;\r\ntop: 50%;\r\nleft: 50%;\r\ntransform: translate(-50%, -50%);\r\nanimation: float 6s ease-in-out infinite;\r\n}\r\n\r\n@keyframes float {\r\n0%, 100% { transform: translate(-50%, -50%) scale(1); }\r\n50% { transform: translate(-50%, -55%) scale(1.1); }\r\n}\r\n\r\n.hero-content {\r\nmax-width: 1200px;\r\npadding:10px 40px;\r\nposition: relative;\r\ntext-align: center;\r\n}\r\n\r\n\/* Stat Pills *\/\r\n\/* Desktop default *\/\r\n.stat-pills {\r\ndisplay: flex;\r\njustify-content: center;\r\nalign-items: center;\r\ngap: 20px;\r\nmargin-bottom: 50px;\r\nflex-wrap: nowrap; \/* force single row *\/\r\n}\r\n\r\n\r\n.pill {\r\nbackground: rgba(212, 175, 55, 0.15);\r\nbackdrop-filter: blur(10px);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 12px 28px;\r\nborder-radius: 50px;\r\nfont-size:1rem;\r\nfont-weight: 600;\r\ncolor: #EEE3D2;\r\ntransition: all 0.3s ease;\r\n}\r\n\r\n.pill:hover {\r\nbackground: rgba(212, 175, 55, 0.25);\r\nborder-color: #D29A0C;\r\ntransform: translateY(-2px);\r\n}\r\n\r\n.pill strong {\r\nfont-size: 1.1rem;\r\nmargin-right: 6px;\r\n}\r\n\r\n\/* Hero Typography *\/\r\n.hero-label {\r\ndisplay: inline-block;\r\ncolor: #fff;\r\npadding: 10px 20px;\r\nborder-radius: 50px;\r\nfont-size: 1.5rem;\r\nfont-weight: 700;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nmargin-bottom: 10px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.4s forwards;\r\n}\r\n\r\nh1 {\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1.1;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.6s forwards;\r\n}\r\n\r\n.hero-subtitle {\r\ncolor: #aaa;\r\nline-height: 1.7;\r\nmax-width: 900px;\r\nmargin: 0 auto 20px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.8s forwards;\r\n}\r\n\r\n\/* Floating Tags *\/\r\n.floating-tags {\r\ndisplay: flex;\r\njustify-content: center;\r\nflex-wrap: wrap;\r\ngap: 12px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 1s forwards;\r\n}\r\n\r\n.tag {\r\nbackground: rgba(255, 255, 255, 0.05);\r\nborder: 1px solid rgba(255, 255, 255, 0.1);\r\npadding: 10px 20px;\r\nborder-radius: 8px;\r\nfont-size: 0.9rem;\r\nfont-weight: 500;\r\ncolor: #fff;\r\ncursor: pointer;\r\ntransition: all 0.3s ease;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.tag::before {\r\ncontent: '';\r\nposition: absolute;\r\ntop: 0;\r\nleft: -100%;\r\nwidth: 100%;\r\nheight: 100%;\r\nbackground: linear-gradient(90deg, transparent, rgba(212, 175, 55, 0.3), transparent);\r\ntransition: left 0.5s ease;\r\n}\r\n\r\n.tag:hover::before {\r\nleft: 100%;\r\n}\r\n\r\n.tag:hover {\r\nborder-color: #D29A0C;\r\nbackground: rgba(212, 175, 55, 0.1);\r\n}\r\n\r\n@keyframes fadeInUp {\r\nfrom {\r\nopacity: 0;\r\ntransform: translateY(30px);\r\n}\r\nto {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n}\r\n\r\n\/* Goals Section *\/\r\n.goals-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.section-container {\r\nmax-width: 1200px;\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\ndisplay: grid;\r\ngrid-template-columns: 400px auto;\r\ngap: 100px;\r\nalign-items: start;\r\n}\r\n\r\n.goals-header h2 {\r\nfont-size: 2.8rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nline-height: 1.2;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.goals-header .highlight {\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1.1rem;\r\ncolor: #888;\r\nmargin-bottom: 30px;\r\n}\r\n\r\n.goals-badge {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\ngap: 10px;\r\nbackground: rgba(212, 175, 55, 0.15);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 15px 25px;\r\nborder-radius: 50px;\r\nfont-weight: 700;\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-badge span {\r\ndisplay: inline-block;\r\nwidth: 35px;\r\nheight: 35px;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\nborder-radius: 50%;\r\ntext-align: center;\r\nline-height: 35px;\r\nfont-size: 1.02rem;\r\n}\r\n\r\n.goals-list {\r\ndisplay: flex;\r\nflex-direction: column;\r\ngap: 20px;\r\n}\r\n\r\n.goal-card {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder:0.2px solid rgba(212, 175, 55, 0.3);\r\npadding: 30px;\r\nborder-radius: 12px;\r\ndisplay: flex;\r\njustify-content: space-between;\r\nalign-items: center;\r\nposition: relative;\r\npadding-top: 44px; \/* space for the angled tab *\/\r\n\r\n}\r\n\r\n.goal-card:hover {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder-color: rgba(212, 175, 55, 0.3);\r\ntransform: translateX(10px);\r\nborder-left: 4px solid #D29A0C;\r\nborder-radius: 12px;\r\ntransition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n.goal-title {\r\ntext-align: left;\r\nfont-size: 1.02rem;\r\nfont-weight: 600;\r\ncolor: #fff;\r\n}\r\n\r\n.goal-chip {\r\nposition: absolute;\r\ntop: 0;\r\nright: 0;\r\n\r\nbackground: linear-gradient(150deg, #D29A0C 0%, #fff 100%);\r\ncolor: #000;\r\n\r\npadding: 10px 22px 12px 26px;\r\nfont-size: 0.72rem;\r\nfont-weight: 800;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\n\r\n\/* Angled cut shape *\/\r\nclip-path: polygon(\r\n-12% 0,\r\n100% 0,\r\n100% 100%,\r\n0 100%,\r\n0 35%\r\n);\r\n\r\nborder-top-right-radius: 12px;\r\nborder-bottom-left-radius: 10px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n\/* Results Section *\/\r\n.results-section {\r\nbackground: #fff;\r\ncolor: #000;\r\npadding: 120px 40px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 4rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #000 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.3rem;\r\ncolor: #666;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr);\r\ngap: 30px;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.metric-card {\r\nbackground: #000;\r\npadding: 60px 40px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\ntransition: all 0.4s ease;\r\n}\r\n\r\n.metric-card::before {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nbackground: linear-gradient(135deg, rgba(212, 175, 55, 0.1) 0%, transparent 100%);\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.metric-card:hover::before {\r\nopacity: 1;\r\n}\r\n\r\n.metric-card:hover {\r\ntransform: translateY(-10px);\r\nbox-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 4.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\ncolor: #fff;\r\nfont-weight: 600;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr);\r\ngap: 40px;\r\n}\r\n\r\n.approach-card {\r\nbackground: rgba(255, 255, 255, 0.02);\r\nborder: 1px solid rgba(255, 255, 255, 0.08);\r\npadding: 50px;\r\nborder-radius: 20px;\r\ntransition: all 0.4s ease;\r\nposition: relative;\r\n}\r\n\r\n.approach-card::after {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nborder-radius: 20px;\r\npadding: 2px;\r\nbackground: linear-gradient(135deg, #D29A0C, transparent);\r\n-webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n-webkit-mask-composite: xor;\r\nmask-composite: exclude;\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.approach-card:hover::after {\r\nopacity: 1;\r\n}\r\n\r\n.approach-card:hover {\r\nbackground: rgba(255, 255, 255, 0.05);\r\ntransform: translateY(-5px);\r\n}\r\n\r\n.approach-number {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\njustify-content: center;\r\nwidth: 60px;\r\nheight: 60px;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\ncolor:#000000;\r\nborder-radius: 50%;\r\nfont-weight: 900;\r\nfont-size: 1.5rem;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1.8rem;\r\nfont-weight: 700;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 1.1rem;\r\ncolor: #aaa;\r\nline-height: 1.7;\r\n}\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #f4d03f 100%);\r\npadding: 100px 40px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.quote-section::before {\r\ncontent: '\"';\r\nposition: absolute;\r\nfont-size: 20rem;\r\nfont-weight: 900;\r\ncolor: rgba(0, 0, 0, 0.05);\r\ntop: -50px;\r\nleft: 50%;\r\ntransform: translateX(-50%);\r\nline-height: 1;\r\n}\r\n\r\n.quote-content {\r\nmax-width: 1000px;\r\nmargin: 0 auto;\r\nposition: relative;\r\nz-index: 1;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\ncolor: #000;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\nfont-style: italic;\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n\/* CTA Section *\/\r\n.cta-section {\r\nbackground: #000;\r\npadding: 120px 40px;\r\ntext-align: center;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.cta-subtitle {\r\nfont-size: 1.3rem;\r\ncolor: #888;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.cta-button {\r\ndisplay: inline-block;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\npadding: 15px 30px;\r\nborder-radius: 50px;\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\ntext-decoration: none;\r\ntransition: all 0.3s ease;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nbox-shadow: 0 10px 30px rgba(212, 175, 55, 0.3);\r\n}\r\n\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n\r\n\/* Hide by default *\/\r\n.mobile-marquee-section {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\/* ============================= *\/\r\n\/* GLOBAL RESPONSIVE IMPROVEMENTS *\/\r\n\/* ============================= *\/\r\n\r\n\/* Desktop *\/\r\n @media (min-width: 1200px) and (max-width: 1439px) {\r\n.stat-pills{\r\nmargin-top:2%;\r\n}\r\n.hero-content,\r\n.section-container {\r\npadding-left: 24px;\r\npadding-right: 24px;\r\n}\r\n}\r\n\r\n\r\n\/* Laptop (768px \u2013 1024px) *\/\r\n\r\n\r\n@media (max-width: 1024px) {\r\n\/* HERO *\/\r\nh1 {\r\nfont-size: 3rem;\r\n}\r\n\r\n.hero-subtitle {\r\nfont-size: 1rem;\r\nmax-width: 700px;\r\n}\r\n\r\n.stat-pills {\r\nmargin-bottom: 50px;\r\n}\r\n\r\n\r\n\/* GOALS *\/\r\n.goals-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n.goal-card {\r\nflex-direction: column;\r\nalign-items: flex-start;\r\ngap: 15px;\r\n}\r\n\r\n\/* METRICS *\/\r\n.metrics-grid {\r\ngrid-template-columns: repeat(2, 1fr);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 3.2rem;\r\n}\r\n\r\n\/* APPROACH *\/\r\n.approach-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-text {\r\nfont-size: 1.6rem;\r\n}\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n}\r\n\r\n\r\n\/* Large MOBILE (\u2264768px) *\/\r\n@media (max-width: 768px) {\r\n\r\n\r\n\/* HERO CONTAINER *\/\r\n.hero {\r\npadding: 80px 16px 70px;\r\nbackground: radial-gradient(\r\ncircle at top,\r\nrgba(212, 175, 55, 0.18),\r\n#000 65%\r\n);\r\n}\r\n\r\n.hero-content {\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;\r\ntext-align: center;\r\n}\r\n\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 1px;\r\ntext-transform: uppercase;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.9rem;\r\nline-height: 1.25;\r\nmargin-bottom: 16px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.6;\r\nmax-width: 420px;\r\nmargin-bottom: 32px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\/* CTA *\/\r\n.hero .section-container {\r\nwidth: 100%;\r\ndisplay: flex;\r\njustify-content: center;\r\n}\r\n\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n\r\n.stat-pills {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr); \/* 2 columns *\/\r\ngap: 14px 18px; \/* row-gap | column-gap *\/\r\njustify-items: center; \/* center pills inside cells *\/\r\n}\r\n\r\n.stat-pills .pill {\r\npadding: 10px 20px;\r\nwidth: 100%;\r\ntext-align: center;\r\nfont-size: 0.9rem;\r\n}\r\n\r\n\r\n.pill strong {\r\nfont-size: 1rem;\r\nmargin-right: 4px;\r\n}\r\n\r\n\/* Goal section *\/\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 30px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-5%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 8px 15px;\r\nfont-size: 0.8rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.results-section {\r\npadding: 60px 15px 20px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.9rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.1rem;\r\npadding: 0 25px;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(1, 1fr);\r\ngap: 20px;\r\nmargin-bottom: 40px;\r\n}\r\n\r\n.metric-card {\r\nmargin:0 10%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\n}\r\n\r\n\r\n.metric-value {\r\nfont-size: 2.2rem;\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\nfont-weight: 600;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\r\n\r\n\/* APPROACH *\/\r\n.approach-section {\r\npadding: 60px 20px 40px 20px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.9rem;\r\nmargin-bottom:-8%;\r\n}\r\n\r\n.approach-grid {\r\ngap: 25px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-section {\r\npadding: 70px 20px;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 1.1rem;\r\n}\r\n\r\n\/* CTA *\/\r\n.cta-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.cta-subtitle{\r\nfont-size: 1.1rem;\r\n}\r\n\r\n.cta-button {\r\npadding: 15px 35px;\r\nfont-size: 1rem;\r\n}\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* SMALL MOBILE (\u2264480px) *\/\r\n\r\n@media (max-width: 480px) {\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\npadding: 0;\r\nheight: 85vh;\r\n}\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.3rem;\r\nline-height: 1.25;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.8;\r\nmargin-bottom: 35px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\r\n.hero .cta-button {\r\npadding: 15px 30px;\r\nfont-size: 0.8rem;\r\n}\r\n\r\n\r\n.stat-pills{\r\ndisplay: none;\r\n}\r\n\r\n\/* Goals Section *\/\r\n\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.5rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 25px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-15%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 5px 12px;\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n\r\n\/* Result Section *\/\r\n\r\n.results-section {\r\npadding: 50px 15px 40px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1rem;\r\npadding: 0 10px;\r\n}\r\n\r\n\r\n\r\n\r\n.results-section .metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr); \/* \ud83d\udc48 3 columns *\/\r\ngap: 5px;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-section .metric-card {\r\npadding: 18px 10px;\r\nborder-radius: 12px;\r\nmin-height: 90px;\r\ndisplay: flex;\r\nflex-direction: column;\r\njustify-content: center;\r\nbackground: #000;\r\nbox-shadow: 0 6px 16px rgba(0,0,0,0.35);\r\n}\r\n\r\n.results-section .metric-value {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nline-height: 1;\r\nmargin-bottom: 6px;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.results-section .metric-label {\r\nfont-size: 0.65rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\ncolor: #fff;\r\nline-height: 1.3;\r\n}\r\n\r\n\/* Reduce header spacing so grid feels tight & premium *\/\r\n.results-header {\r\nmargin-bottom: 30px;\r\n}\r\n\r\n\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ngap: 15px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 25px 10px;\r\nborder-radius: 20px;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\npadding: 80px 20px;\r\n\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\n\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 0.9rem;\r\n}\r\n\r\n.quote-author{\r\nfont-size: 0.9rem;    \r\n}\r\n\r\n.cta-subtitle{\r\nfont-size:0.9rem;\r\n}\r\n.cta-section h2{\r\nfont-size: 1.3rem;\r\n}\r\n\r\n.cta-button{\r\npadding:10px 20px;\r\nfont-size:0.7rem;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* Show only on mobile *\/\r\n@media (max-width: 480px) {\r\n.mobile-marquee-section {\r\ndisplay: flex;              \/* \ud83d\udc48 important *\/\r\nalign-items: center;        \/* \ud83d\udc48 vertical centering *\/\r\njustify-content: center;    \/* \ud83d\udc48 horizontal safety *\/\r\nheight: 100px;              \/* your fixed height *\/\r\npadding: 20px 14px;\r\n}\r\n\r\n.mobile-marquee {\r\nwidth: 100%;\r\nmax-width: 100%;\r\npadding: 14px 0;\r\nborder-radius: 14px;\r\nbackground: rgba(255, 255, 255, 0.08);\r\nbackdrop-filter: blur(12px);\r\n-webkit-backdrop-filter: blur(12px);\r\nbox-shadow: 0 6px 22px rgba(0,0,0,0.45);\r\noverflow: hidden;\r\nposition: relative;\r\ndisplay: flex;\r\nalign-items: center;  \r\n}\r\n\r\n\/* Fade edges *\/\r\n.mobile-marquee::before,\r\n.mobile-marquee::after {\r\ncontent: \"\";\r\nposition: absolute;\r\ntop: 10%;\r\nwidth: 50px;\r\nheight: 100%;\r\nz-index: 2;\r\n}\r\n\r\n.mobile-marquee::before {\r\nleft: 0;\r\nbackground: linear-gradient(to right, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-marquee::after {\r\nright: 0;\r\nbackground: linear-gradient(to left, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-track {\r\ndisplay: flex;\r\nwidth: max-content;\r\nanimation: mobileMarquee 18s linear infinite;\r\n}\r\n\r\n.mobile-track span {\r\ndisplay: flex;\r\nalign-items: center;\r\nmargin-right: 36px;\r\nfont-size: 15px;\r\nletter-spacing: 0.3px;\r\ncolor: #f1f1f1;\r\nwhite-space: nowrap;\r\nposition: relative;\r\npadding-right: 25px; \r\n}\r\n\r\n.mobile-track span b {\r\ncolor: #d4af37;\r\nfont-weight: 600;\r\nmargin-right: 6px;  \r\n}\r\n\r\n.mobile-track span::after {\r\ncontent: \"\u2022\";\r\nposition: absolute;\r\nright: -15px;\r\ntop: 50%;\r\ntransform: translateY(-55%);\r\nfont-size: 45px;\r\ncolor: #d4af37; \/* premium gold *\/\r\nopacity: 0.9;\r\ntext-shadow: 0 0 6px rgba(212,175,55,0.6);\r\n\r\n}\r\n\r\n\/* Remove dot after last visible item in loop *\/\r\n.mobile-track span:last-child::after {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\r\n@keyframes mobileMarquee {\r\nfrom {\r\ntransform: translateX(0);\r\n}\r\nto {\r\ntransform: translateX(-50%);\r\n}\r\n}\r\n\r\n\/* Pause on touch *\/\r\n.mobile-marquee:active .mobile-track {\r\nanimation-play-state: paused;\r\n}\r\n}\r\n\r\n\/* Scroll Animations *\/\r\n.fade-in {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n\r\n.fade-in.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n\/* Delayed fade specifically for CTA *\/\r\n.fade-in-delay {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\ntransition-delay: 0.3s; \/* AFTER paragraph *\/\r\n}\r\n\r\n.fade-in-delay.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n<\/style>\r\n\r\n<!-- Hero Section -->\r\n<section class=\"hero\">\r\n<div class=\"hero-content\">\r\n    <div class=\"stat-pills\">\r\n        <div class=\"pill\"><strong>Specialty<\/strong>Coffee Chain<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Artisan<\/strong>Roasted Beans<\/div>\r\n        \r\n        <div class=\"pill\"><strong>8+<\/strong>City Locations<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Community<\/strong>Focused<\/div>\r\n    <\/div>\r\n\r\n    <div class=\"hero-label\">Problem Statement<\/div>\r\n    <h1>The Cafe Chain Story<\/h1>\r\n    <p class=\"hero-subtitle\">\r\nA specialty coffee chain needed to capture coffee seekers searching for quality options near their locations.\r\n    <\/p>\r\n\r\n  <div class=\"section-container fade-in-delay\">\r\n       <a href=\"\" class=\"cta-button hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free PPC Audit<\/a>\r\n   <\/div> \r\n    \r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Goals Section -->\r\n<section class=\"goals-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"goals-grid\">\r\n        <div class=\"goals-header\">\r\n            <h2><span class=\"highlight\">Campaign Goals<\/span><\/h2>\r\n            <p class=\"goals-meta\">Built to perform during and beyond the campaign.<\/p>\r\n            <div class=\"goals-badge\">\r\n                <span>4<\/span>\r\n                Goals guiding the strategy\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"goals-list\">\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Capture Coffee Searches<\/div>\r\n                    <div class=\"goal-chip\">Local Visibility<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Differentiate from Chains<\/div>\r\n                <div class=\"goal-chip\">Positioning<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Support Location Growth<\/div>\r\n                <div class=\"goal-chip\">Expansion<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Build Loyalty Base<\/div>\r\n                <div class=\"goal-chip\">Customer Acquisition<\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"mobile-marquee-section\">\r\n  <div class=\"mobile-marquee\">\r\n    <div class=\"mobile-track\">\r\n      <span><b>Specialty <\/b>Coffee Chain<\/span>\r\n      <span><b>Artisan <\/b>Roasted Beans<\/span>\r\n      <span><b>8+ <\/b>City Locations<\/span>\r\n      <span><b>Community <\/b>Focused<\/span>\r\n\r\n      <!-- duplicate for seamless loop -->\r\n    <span><b>Specialty <\/b>Coffee Chain<\/span>\r\n      <span><b>Artisan <\/b>Roasted Beans<\/span>\r\n      <span><b>8+ <\/b>City Locations<\/span>\r\n      <span><b>Community <\/b>Focused<\/span>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n<!-- Results Section -->\r\n<section class=\"results-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"results-header\">\r\n        <h2>Coffee Search Success<\/h2>\r\n        <p class=\"results-subtext\">From hidden gem to local coffee destination<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+212%<\/div>\r\n            <div class=\"metric-label\">Store Visits<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+178%<\/div>\r\n            <div class=\"metric-label\">Loyalty Signups<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">4.8x<\/div>\r\n            <div class=\"metric-label\">ROAS<\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+156%<\/div>\r\n            <div class=\"metric-label\">New Customers<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">-38%<\/div>\r\n            <div class=\"metric-label\">Cost Per Visit<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">24<\/div>\r\n            <div class=\"metric-label\">Location Keywords<\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Approach Section -->\r\n<section class=\"approach-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"approach-header\">\r\n        <h2>Our Strategic Approach<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"approach-grid\">\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">01<\/div>\r\n            <div class=\"approach-title\">Specialty Coffee Targeting<\/div>\r\n            <p class=\"approach-desc\">Bid on quality-focused terms chains don't prioritize.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">02<\/div>\r\n            <div class=\"approach-title\">Morning Rush Timing<\/div>\r\n            <p class=\"approach-desc\">Increased bids during peak coffee search times.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">03<\/div>\r\n            <div class=\"approach-title\">New Location Support<\/div>\r\n            <p class=\"approach-desc\">Launched awareness campaigns for new store openings.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">04<\/div>\r\n            <div class=\"approach-title\">Loyalty Integration<\/div>\r\n            <p class=\"approach-desc\">Drove signups through PPC to owned channels.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Quote Section -->\r\n<section class=\"quote-section\">\r\n<div class=\"quote-content fade-in\">\r\n    <p class=\"quote-text\">\r\n\"PPC brings coffee lovers to our doors. We reach people actively seeking quality, not just convenience.\"\r\n    <\/p>\r\n    <div class=\"quote-author fade-in\">\u2014 Brand Director, Cafe Chain<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- CTA Section -->\r\n<section class=\"cta-section\">\r\n<div class=\"section-container fade-in\">\r\n    <h2 class=\"fade-in\">Ready for Similar Results?<\/h2>\r\n    <p class=\"cta-subtitle fade-in\">We specialize in PPC campaigns that deliver qualified leads efficiently.<\/p>\r\n    <a href=\"\" class=\"cta-button fade-in hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free PPC Audit<\/a>\r\n<\/div>\r\n<\/section>\r\n\r\n<script>\r\n\/\/ Intersection Observer for scroll animations\r\nconst observerOptions = {\r\n    threshold: 0.15,\r\n    rootMargin: '0px 0px -50px 0px'\r\n};\r\n\r\nconst observer = new IntersectionObserver((entries) => {\r\n    entries.forEach((entry, index) => {\r\n        if (entry.isIntersecting) {\r\n            setTimeout(() => {\r\n                entry.target.classList.add('visible');\r\n            }, index * 100);\r\n        }\r\n    });\r\n}, observerOptions);\r\n\r\ndocument.querySelectorAll('.fade-in, .fade-in-delay').forEach(el => {\r\n    observer.observe(el);\r\n});\r\n\r\n\/\/ Interactive tag clicks\r\ndocument.querySelectorAll('.tag').forEach(tag => {\r\n    tag.addEventListener('click', function() {\r\n        this.style.transform = 'scale(0.95)';\r\n        setTimeout(() => {\r\n            this.style.transform = 'scale(1)';\r\n        }, 150);\r\n    });\r\n});\r\n\r\n\/\/ Goal card hover effect\r\ndocument.querySelectorAll('.goal-card').forEach(card => {\r\n    card.addEventListener('mouseenter', function() {\r\n        this.style.borderLeftWidth = '6px';\r\n    });\r\n    card.addEventListener('mouseleave', function() {\r\n        this.style.borderLeftWidth = '4px';\r\n    });\r\n});\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SpecialtyCoffee Chain ArtisanRoasted Beans 8+City Locations CommunityFocused Problem Statement The Cafe Chain Story A specialty coffee chain needed to capture coffee seekers searching for quality options near their locations. Schedule Free PPC Audit Campaign Goals Built to perform during and beyond the campaign. 4 Goals guiding the strategy Capture Coffee Searches Local Visibility Differentiate from Chains Positioning Support Location Growth Expansion Build Loyalty Base Customer Acquisition Specialty Coffee Chain Artisan Roasted Beans 8+ City Locations Community Focused Specialty Coffee Chain Artisan Roasted Beans 8+ City Locations Community Focused Coffee Search Success From hidden gem to local coffee destination +212% Store Visits +178% Loyalty Signups 4.8x ROAS +156% New Customers -38% Cost Per Visit 24 Location Keywords Our Strategic Approach 01 Specialty Coffee Targeting Bid on quality-focused terms chains don&#8217;t prioritize. 02 Morning Rush Timing Increased bids during peak coffee search times. 03 New Location Support Launched awareness campaigns for new store openings. 04 Loyalty Integration Drove signups through PPC to owned channels. &#8220;PPC brings coffee lovers to our doors. We reach people actively seeking quality, not just convenience.&#8221; \u2014 Brand Director, Cafe Chain Ready for Similar Results? We specialize in PPC campaigns that deliver qualified leads efficiently. Schedule Free PPC Audit<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","meta":{"content-type":""},"service":[65],"industry":[63],"class_list":["post-11108","case_study","type-case_study","status-publish","hentry","service-ppc","industry-f-b"],"acf":[],"_links":{"self":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":13,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11108\/revisions"}],"predecessor-version":[{"id":15062,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11108\/revisions\/15062"}],"wp:attachment":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/media?parent=11108"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/service?post=11108"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/industry?post=11108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}