{"id":11177,"date":"2026-01-13T16:50:26","date_gmt":"2026-01-13T11:20:26","guid":{"rendered":"https:\/\/valasys.ae\/valasys-dm-new\/?post_type=case_study&#038;p=11177"},"modified":"2026-01-23T16:29:37","modified_gmt":"2026-01-23T10:59:37","slug":"home-care-4","status":"publish","type":"case_study","link":"https:\/\/valasys.ae\/valasys-dm-new\/case-studies\/acquisition-led-growth\/fmcg\/home-care-4\/","title":{"rendered":"Aquisition led growth &#8211; FMCG &#8211; Home Care"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11177\" class=\"elementor elementor-11177\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a719b44 e-con-full e-flex e-con e-parent\" data-id=\"a719b44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62b5e6f elementor-widget elementor-widget-html\" data-id=\"62b5e6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n* {\r\nmargin: 0;\r\npadding: 0;\r\nbox-sizing: border-box;\r\n}\r\n\r\nbody {\r\nfont-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Roboto', 'Oxygen', 'Ubuntu', 'Cantarell', sans-serif;\r\nbackground: #000;\r\ncolor: #fff;\r\noverflow-x: hidden;\r\nline-height: 1.6;\r\n}\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\nmin-height: 70vh;\r\nbackground: #000;\r\ndisplay: flex;\r\nalign-items: center;\r\njustify-content: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.hero::before {\r\ncontent: '';\r\nposition: absolute;\r\nwidth: 800px;\r\nheight: 800px;\r\nbackground: radial-gradient(circle, rgba(212, 175, 55, 0.15) 0%, transparent 70%);\r\nborder-radius: 50%;\r\ntop: 50%;\r\nleft: 50%;\r\ntransform: translate(-50%, -50%);\r\nanimation: float 6s ease-in-out infinite;\r\n}\r\n\r\n@keyframes float {\r\n0%, 100% { transform: translate(-50%, -50%) scale(1); }\r\n50% { transform: translate(-50%, -55%) scale(1.1); }\r\n}\r\n\r\n.hero-content {\r\nmax-width: 1200px;\r\npadding:10px 40px;\r\nposition: relative;\r\ntext-align: center;\r\n}\r\n\r\n\/* Stat Pills *\/\r\n\/* Desktop default *\/\r\n.stat-pills {\r\ndisplay: flex;\r\njustify-content: center;\r\nalign-items: center;\r\ngap: 20px;\r\nmargin-bottom: 50px;\r\nflex-wrap: nowrap; \/* force single row *\/\r\n}\r\n\r\n\r\n.pill {\r\nbackground: rgba(212, 175, 55, 0.15);\r\nbackdrop-filter: blur(10px);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 12px 28px;\r\nborder-radius: 50px;\r\nfont-size:1rem;\r\nfont-weight: 600;\r\ncolor: #EEE3D2;\r\ntransition: all 0.3s ease;\r\n}\r\n\r\n.pill:hover {\r\nbackground: rgba(212, 175, 55, 0.25);\r\nborder-color: #D29A0C;\r\ntransform: translateY(-2px);\r\n}\r\n\r\n.pill strong {\r\nfont-size: 1.1rem;\r\nmargin-right: 6px;\r\n}\r\n\r\n\/* Hero Typography *\/\r\n.hero-label {\r\ndisplay: inline-block;\r\ncolor: #fff;\r\npadding: 10px 20px;\r\nborder-radius: 50px;\r\nfont-size: 1.5rem;\r\nfont-weight: 700;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nmargin-bottom: 10px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.4s forwards;\r\n}\r\n\r\nh1 {\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1.1;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.6s forwards;\r\n}\r\n\r\n.hero-subtitle {\r\ncolor: #aaa;\r\nline-height: 1.7;\r\nmax-width: 900px;\r\nmargin: 0 auto 20px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 0.8s forwards;\r\n}\r\n\r\n\/* Floating Tags *\/\r\n.floating-tags {\r\ndisplay: flex;\r\njustify-content: center;\r\nflex-wrap: wrap;\r\ngap: 12px;\r\nopacity: 0;\r\nanimation: fadeInUp 0.8s ease-out 1s forwards;\r\n}\r\n\r\n.tag {\r\nbackground: rgba(255, 255, 255, 0.05);\r\nborder: 1px solid rgba(255, 255, 255, 0.1);\r\npadding: 10px 20px;\r\nborder-radius: 8px;\r\nfont-size: 0.9rem;\r\nfont-weight: 500;\r\ncolor: #fff;\r\ncursor: pointer;\r\ntransition: all 0.3s ease;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.tag::before {\r\ncontent: '';\r\nposition: absolute;\r\ntop: 0;\r\nleft: -100%;\r\nwidth: 100%;\r\nheight: 100%;\r\nbackground: linear-gradient(90deg, transparent, rgba(212, 175, 55, 0.3), transparent);\r\ntransition: left 0.5s ease;\r\n}\r\n\r\n.tag:hover::before {\r\nleft: 100%;\r\n}\r\n\r\n.tag:hover {\r\nborder-color: #D29A0C;\r\nbackground: rgba(212, 175, 55, 0.1);\r\n}\r\n\r\n@keyframes fadeInUp {\r\nfrom {\r\nopacity: 0;\r\ntransform: translateY(30px);\r\n}\r\nto {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n}\r\n\r\n\/* Goals Section *\/\r\n.goals-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.section-container {\r\nmax-width: 1200px;\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\ndisplay: grid;\r\ngrid-template-columns: 400px auto;\r\ngap: 100px;\r\nalign-items: start;\r\n}\r\n\r\n.goals-header h2 {\r\nfont-size: 2.8rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nline-height: 1.2;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.goals-header .highlight {\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1.1rem;\r\ncolor: #888;\r\nmargin-bottom: 30px;\r\n}\r\n\r\n.goals-badge {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\ngap: 10px;\r\nbackground: rgba(212, 175, 55, 0.15);\r\nborder: 1px solid rgba(212, 175, 55, 0.3);\r\npadding: 15px 25px;\r\nborder-radius: 50px;\r\nfont-weight: 700;\r\ncolor: #D29A0C;\r\n}\r\n\r\n.goals-badge span {\r\ndisplay: inline-block;\r\nwidth: 35px;\r\nheight: 35px;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\nborder-radius: 50%;\r\ntext-align: center;\r\nline-height: 35px;\r\nfont-size: 1.02rem;\r\n}\r\n\r\n.goals-list {\r\ndisplay: flex;\r\nflex-direction: column;\r\ngap: 20px;\r\n}\r\n\r\n.goal-card {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder:0.2px solid rgba(212, 175, 55, 0.3);\r\npadding: 30px;\r\nborder-radius: 12px;\r\ndisplay: flex;\r\njustify-content: space-between;\r\nalign-items: center;\r\nposition: relative;\r\npadding-top: 44px; \/* space for the angled tab *\/\r\n\r\n}\r\n\r\n.goal-card:hover {\r\nbackground: rgba(212, 175, 55, 0.05);\r\nborder-color: rgba(212, 175, 55, 0.3);\r\ntransform: translateX(10px);\r\nborder-left: 4px solid #D29A0C;\r\nborder-radius: 12px;\r\ntransition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n.goal-title {\r\ntext-align: left;\r\nfont-size: 1.02rem;\r\nfont-weight: 600;\r\ncolor: #fff;\r\n}\r\n\r\n.goal-chip {\r\nposition: absolute;\r\ntop: 0;\r\nright: 0;\r\n\r\nbackground: linear-gradient(150deg, #D29A0C 0%, #fff 100%);\r\ncolor: #000;\r\n\r\npadding: 10px 22px 12px 26px;\r\nfont-size: 0.72rem;\r\nfont-weight: 800;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\n\r\n\/* Angled cut shape *\/\r\nclip-path: polygon(\r\n-12% 0,\r\n100% 0,\r\n100% 100%,\r\n0 100%,\r\n0 35%\r\n);\r\n\r\nborder-top-right-radius: 12px;\r\nborder-bottom-left-radius: 10px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n\/* Results Section *\/\r\n.results-section {\r\nbackground: #fff;\r\ncolor: #000;\r\npadding: 120px 40px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 4rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #000 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.3rem;\r\ncolor: #666;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr);\r\ngap: 30px;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.metric-card {\r\nbackground: #000;\r\npadding: 60px 40px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\ntransition: all 0.4s ease;\r\n}\r\n\r\n.metric-card::before {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nbackground: linear-gradient(135deg, rgba(212, 175, 55, 0.1) 0%, transparent 100%);\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.metric-card:hover::before {\r\nopacity: 1;\r\n}\r\n\r\n.metric-card:hover {\r\ntransform: translateY(-10px);\r\nbox-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 4.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\ncolor: #fff;\r\nfont-weight: 600;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\nbackground: #0a0a0a;\r\npadding: 120px 40px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr);\r\ngap: 40px;\r\n}\r\n\r\n.approach-card {\r\nbackground: rgba(255, 255, 255, 0.02);\r\nborder: 1px solid rgba(255, 255, 255, 0.08);\r\npadding: 50px;\r\nborder-radius: 20px;\r\ntransition: all 0.4s ease;\r\nposition: relative;\r\n}\r\n\r\n.approach-card::after {\r\ncontent: '';\r\nposition: absolute;\r\ninset: 0;\r\nborder-radius: 20px;\r\npadding: 2px;\r\nbackground: linear-gradient(135deg, #D29A0C, transparent);\r\n-webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);\r\n-webkit-mask-composite: xor;\r\nmask-composite: exclude;\r\nopacity: 0;\r\ntransition: opacity 0.4s ease;\r\n}\r\n\r\n.approach-card:hover::after {\r\nopacity: 1;\r\n}\r\n\r\n.approach-card:hover {\r\nbackground: rgba(255, 255, 255, 0.05);\r\ntransform: translateY(-5px);\r\n}\r\n\r\n.approach-number {\r\ndisplay: inline-flex;\r\nalign-items: center;\r\njustify-content: center;\r\nwidth: 60px;\r\nheight: 60px;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\ncolor:#000000;\r\nborder-radius: 50%;\r\nfont-weight: 900;\r\nfont-size: 1.5rem;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1.8rem;\r\nfont-weight: 700;\r\nbackground: linear-gradient(135deg, #fff 0%, #D29A0C 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 1.1rem;\r\ncolor: #aaa;\r\nline-height: 1.7;\r\n}\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #f4d03f 100%);\r\npadding: 100px 40px;\r\ntext-align: center;\r\nposition: relative;\r\noverflow: hidden;\r\n}\r\n\r\n.quote-section::before {\r\ncontent: '\"';\r\nposition: absolute;\r\nfont-size: 20rem;\r\nfont-weight: 900;\r\ncolor: rgba(0, 0, 0, 0.05);\r\ntop: -50px;\r\nleft: 50%;\r\ntransform: translateX(-50%);\r\nline-height: 1;\r\n}\r\n\r\n.quote-content {\r\nmax-width: 1000px;\r\nmargin: 0 auto;\r\nposition: relative;\r\nz-index: 1;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\ncolor: #000;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\nfont-style: italic;\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n\/* CTA Section *\/\r\n.cta-section {\r\nbackground: #000;\r\npadding: 120px 40px;\r\ntext-align: center;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 3.5rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\nbackground: linear-gradient(135deg, #f4d03f, #D29A0C);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\nbackground-clip: text;\r\n}\r\n\r\n.cta-subtitle {\r\nfont-size: 1.3rem;\r\ncolor: #888;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.cta-button {\r\ndisplay: inline-block;\r\nbackground: #D29A0C;\r\ncolor: #000;\r\npadding: 15px 30px;\r\nborder-radius: 50px;\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\ntext-decoration: none;\r\ntransition: all 0.3s ease;\r\ntext-transform: uppercase;\r\nletter-spacing: 1px;\r\nbox-shadow: 0 10px 30px rgba(212, 175, 55, 0.3);\r\n}\r\n\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n\r\n\/* Hide by default *\/\r\n.mobile-marquee-section {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\/* ============================= *\/\r\n\/* GLOBAL RESPONSIVE IMPROVEMENTS *\/\r\n\/* ============================= *\/\r\n\r\n\/* Desktop *\/\r\n @media (min-width: 1200px) and (max-width: 1439px) {\r\n.stat-pills{\r\nmargin-top:2%;\r\n}\r\n.hero-content,\r\n.section-container {\r\npadding-left: 24px;\r\npadding-right: 24px;\r\n}\r\n}\r\n\r\n\r\n\/* Laptop (768px \u2013 1024px) *\/\r\n\r\n\r\n@media (max-width: 1024px) {\r\n\/* HERO *\/\r\nh1 {\r\nfont-size: 3rem;\r\n}\r\n\r\n.hero-subtitle {\r\nfont-size: 1rem;\r\nmax-width: 700px;\r\n}\r\n\r\n.stat-pills {\r\nmargin-bottom: 50px;\r\n}\r\n\r\n\r\n\/* GOALS *\/\r\n.goals-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n.goal-card {\r\nflex-direction: column;\r\nalign-items: flex-start;\r\ngap: 15px;\r\n}\r\n\r\n\/* METRICS *\/\r\n.metrics-grid {\r\ngrid-template-columns: repeat(2, 1fr);\r\n}\r\n\r\n.metric-value {\r\nfont-size: 3.2rem;\r\n}\r\n\r\n\/* APPROACH *\/\r\n.approach-grid {\r\ngrid-template-columns: 1fr;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-text {\r\nfont-size: 1.6rem;\r\n}\r\n.cta-button:hover {\r\ntransform: translateY(-5px);\r\nbox-shadow: 0 15px 40px rgba(212, 175, 55, 0.5);\r\n}\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n}\r\n\r\n\r\n\/* Large MOBILE (\u2264768px) *\/\r\n@media (max-width: 768px) {\r\n\r\n\r\n\/* HERO CONTAINER *\/\r\n.hero {\r\npadding: 80px 16px 70px;\r\nbackground: radial-gradient(\r\ncircle at top,\r\nrgba(212, 175, 55, 0.18),\r\n#000 65%\r\n);\r\n}\r\n\r\n.hero-content {\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;\r\ntext-align: center;\r\n}\r\n\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 1px;\r\ntext-transform: uppercase;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.9rem;\r\nline-height: 1.25;\r\nmargin-bottom: 16px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.6;\r\nmax-width: 420px;\r\nmargin-bottom: 32px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\/* CTA *\/\r\n.hero .section-container {\r\nwidth: 100%;\r\ndisplay: flex;\r\njustify-content: center;\r\n}\r\n\r\n.hero .cta-button {\r\npadding: 16px 36px;\r\nfont-size: 0.9rem;\r\nborder-radius: 50px;\r\n}\r\n\r\n.stat-pills {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(2, 1fr); \/* 2 columns *\/\r\ngap: 14px 18px; \/* row-gap | column-gap *\/\r\njustify-items: center; \/* center pills inside cells *\/\r\n}\r\n\r\n.stat-pills .pill {\r\npadding: 10px 20px;\r\nwidth: 100%;\r\ntext-align: center;\r\nfont-size: 0.9rem;\r\n}\r\n\r\n\r\n.pill strong {\r\nfont-size: 1rem;\r\nmargin-right: 4px;\r\n}\r\n\r\n\/* Goal section *\/\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 25px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 30px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-5%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 8px 15px;\r\nfont-size: 0.8rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.results-section {\r\npadding: 60px 15px 20px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 50px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.9rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1.1rem;\r\npadding: 0 25px;\r\n}\r\n\r\n.metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(1, 1fr);\r\ngap: 20px;\r\nmargin-bottom: 40px;\r\n}\r\n\r\n.metric-card {\r\nmargin:0 10%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\n}\r\n\r\n\r\n.metric-value {\r\nfont-size: 2.2rem;\r\nfont-weight: 900;\r\nmargin-bottom: 15px;\r\nline-height: 1;\r\n}\r\n\r\n.metric-label {\r\nfont-size: 1.2rem;\r\nfont-weight: 600;\r\nletter-spacing: 1px;\r\n}\r\n\r\n\r\n\r\n\/* APPROACH *\/\r\n.approach-section {\r\npadding: 60px 20px 40px 20px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.9rem;\r\nmargin-bottom:-8%;\r\n}\r\n\r\n.approach-grid {\r\ngap: 25px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 35px 15px;\r\nborder-radius: 20px;\r\ntext-align: center;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\/* QUOTE *\/\r\n.quote-section {\r\npadding: 70px 20px;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 1.1rem;\r\n}\r\n\r\n\/* CTA *\/\r\n.cta-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.cta-section h2 {\r\nfont-size: 1.9rem;\r\n}\r\n\r\n.cta-subtitle{\r\nfont-size: 1.1rem;\r\n}\r\n\r\n.cta-button {\r\npadding: 15px 35px;\r\nfont-size: 1rem;\r\n}\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* SMALL MOBILE (\u2264480px) *\/\r\n\r\n@media (max-width: 480px) {\r\n\r\n\/* Hero Section *\/\r\n.hero {\r\npadding: 0;\r\nheight: 85vh;\r\n}\r\n\r\n\/* HERO LABEL *\/\r\n.hero-label {\r\nfont-size: 0.7rem;\r\n}\r\n\r\n\/* TITLE *\/\r\n.hero h1 {\r\nfont-size: 1.3rem;\r\nline-height: 1.25;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n\/* SUBTITLE *\/\r\n.hero-subtitle {\r\nfont-size: 0.95rem;\r\nline-height: 1.8;\r\nmargin-bottom: 35px;\r\ncolor: #c7c7c7;\r\n}\r\n\r\n\r\n.hero .cta-button {\r\npadding: 15px 30px;\r\nfont-size: 0.8rem;\r\n}\r\n\r\n\r\n.stat-pills{\r\ndisplay: none;\r\n}\r\n\r\n\/* Goals Section *\/\r\n\r\n.goals-section {\r\npadding: 50px 20px;\r\n}\r\n\r\n.section-container {\r\nmargin: 0 auto;\r\n}\r\n\r\n.goals-grid {\r\n\r\n}\r\n\r\n.goals-header{\r\ndisplay: flex;\r\nflex-direction: column;\r\nalign-items: center;  \r\n}\r\n\r\n.goals-header h2 {\r\ntext-align: center;\r\nline-height: 1.2;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-header .highlight {\r\nfont-size: 1.5rem;\r\n}\r\n\r\n.goals-meta {\r\nfont-size: 1rem;\r\ntext-align: center;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.goals-badge {\r\ntext-align: center;\r\nfont-size: 1rem;\r\npadding: 12px 25px;\r\nmargin: 0 auto;        \/* \ud83d\udc48 safety fallback *\/\r\n\r\n\r\n}\r\n\r\n.goals-badge span {\r\n\r\nwidth: 30px;\r\nheight: 30px;\r\nline-height: 30px;\r\nfont-size: 1rem;\r\n}\r\n\r\n.goals-list {\r\nmargin-top:-15%;\r\n}\r\n\r\n\r\n\r\n.goal-title {\r\nfont-size: 0.9rem;\r\nfont-weight: 600;\r\n}\r\n\r\n.goal-chip {\r\npadding: 5px 12px;\r\nfont-size: 0.7rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.5px;\r\nwhite-space: nowrap;\r\n}\r\n\r\n.highlight{\r\nfont-size: 1.9rem;\r\n}\r\n\r\n\r\n\/* Result Section *\/\r\n\r\n.results-section {\r\npadding: 50px 15px 40px 15px;\r\n}\r\n\r\n.results-header {\r\ntext-align: center;\r\nmargin-bottom: 80px;\r\n}\r\n\r\n.results-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-subtext {\r\nfont-size: 1rem;\r\npadding: 0 10px;\r\n}\r\n\r\n\r\n\r\n\r\n.results-section .metrics-grid {\r\ndisplay: grid;\r\ngrid-template-columns: repeat(3, 1fr); \/* \ud83d\udc48 3 columns *\/\r\ngap: 5px;\r\nmargin-bottom: 12px;\r\n}\r\n\r\n.results-section .metric-card {\r\npadding: 18px 10px;\r\nborder-radius: 12px;\r\nmin-height: 90px;\r\ndisplay: flex;\r\nflex-direction: column;\r\njustify-content: center;\r\nbackground: #000;\r\nbox-shadow: 0 6px 16px rgba(0,0,0,0.35);\r\n}\r\n\r\n.results-section .metric-value {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nline-height: 1;\r\nmargin-bottom: 6px;\r\nbackground: linear-gradient(135deg, #D29A0C 0%, #fff 100%);\r\n-webkit-background-clip: text;\r\n-webkit-text-fill-color: transparent;\r\n}\r\n\r\n.results-section .metric-label {\r\nfont-size: 0.65rem;\r\nfont-weight: 700;\r\nletter-spacing: 0.6px;\r\ntext-transform: uppercase;\r\ncolor: #fff;\r\nline-height: 1.3;\r\n}\r\n\r\n\/* Reduce header spacing so grid feels tight & premium *\/\r\n.results-header {\r\nmargin-bottom: 30px;\r\n}\r\n\r\n\r\n\r\n\/* Approach Section *\/\r\n.approach-section {\r\npadding: 80px 20px;\r\n}\r\n\r\n.approach-header {\r\ntext-align: center;\r\nmargin-bottom: 10px;\r\n}\r\n\r\n.approach-header h2 {\r\nfont-size: 1.3rem;\r\nfont-weight: 900;\r\nmargin-bottom: 20px;\r\n}\r\n\r\n.approach-grid {\r\ngap: 15px;\r\n}\r\n\r\n.approach-card {\r\nmargin:0 8%;\r\npadding: 25px 10px;\r\nborder-radius: 20px;\r\n}\r\n\r\n.approach-number {\r\nwidth:50px;\r\nheight: 50px;\r\nfont-size: 18px;\r\nmargin-bottom: 18px;\r\n}\r\n\r\n.approach-title {\r\nfont-size: 1rem;\r\nfont-weight: 700;\r\nmargin-bottom: 15px;\r\n}\r\n\r\n.approach-desc {\r\nfont-size: 0.9rem;\r\nline-height: 1.5;\r\n}\r\n\r\n\r\n\/* Quote Section *\/\r\n.quote-section {\r\npadding: 80px 20px;\r\n\r\n}\r\n\r\n.quote-text {\r\nfont-size: 2rem;\r\nfont-weight: 600;\r\nline-height: 1.6;\r\nmargin-bottom: 30px;\r\n\r\n}\r\n\r\n.quote-author {\r\nfont-size: 1.2rem;\r\nfont-weight: 700;\r\ncolor: #000;\r\n}\r\n\r\n.quote-text {\r\nfont-size: 0.9rem;\r\n}\r\n\r\n.quote-author{\r\nfont-size: 0.9rem;    \r\n}\r\n\r\n.cta-subtitle{\r\nfont-size:0.9rem;\r\n}\r\n.cta-section h2{\r\nfont-size: 1.3rem;\r\n}\r\n\r\n.cta-button{\r\npadding:10px 20px;\r\nfont-size:0.7rem;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n}\r\n\r\n\r\n\/* Show only on mobile *\/\r\n@media (max-width: 480px) {\r\n.mobile-marquee-section {\r\ndisplay: flex;              \/* \ud83d\udc48 important *\/\r\nalign-items: center;        \/* \ud83d\udc48 vertical centering *\/\r\njustify-content: center;    \/* \ud83d\udc48 horizontal safety *\/\r\nheight: 100px;              \/* your fixed height *\/\r\npadding: 20px 14px;\r\n}\r\n\r\n.mobile-marquee {\r\nwidth: 100%;\r\nmax-width: 100%;\r\npadding: 14px 0;\r\nborder-radius: 14px;\r\nbackground: rgba(255, 255, 255, 0.08);\r\nbackdrop-filter: blur(12px);\r\n-webkit-backdrop-filter: blur(12px);\r\nbox-shadow: 0 6px 22px rgba(0,0,0,0.45);\r\noverflow: hidden;\r\nposition: relative;\r\ndisplay: flex;\r\nalign-items: center;  \r\n}\r\n\r\n\/* Fade edges *\/\r\n.mobile-marquee::before,\r\n.mobile-marquee::after {\r\ncontent: \"\";\r\nposition: absolute;\r\ntop: 10%;\r\nwidth: 50px;\r\nheight: 100%;\r\nz-index: 2;\r\n}\r\n\r\n.mobile-marquee::before {\r\nleft: 0;\r\nbackground: linear-gradient(to right, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-marquee::after {\r\nright: 0;\r\nbackground: linear-gradient(to left, #0f0f0f, transparent);\r\n}\r\n\r\n.mobile-track {\r\ndisplay: flex;\r\nwidth: max-content;\r\nanimation: mobileMarquee 18s linear infinite;\r\n}\r\n\r\n.mobile-track span {\r\ndisplay: flex;\r\nalign-items: center;\r\nmargin-right: 36px;\r\nfont-size: 15px;\r\nletter-spacing: 0.3px;\r\ncolor: #f1f1f1;\r\nwhite-space: nowrap;\r\nposition: relative;\r\npadding-right: 25px; \r\n}\r\n\r\n.mobile-track span b {\r\ncolor: #d4af37;\r\nfont-weight: 600;\r\nmargin-right: 6px;  \r\n}\r\n\r\n.mobile-track span::after {\r\ncontent: \"\u2022\";\r\nposition: absolute;\r\nright: -15px;\r\ntop: 50%;\r\ntransform: translateY(-55%);\r\nfont-size: 45px;\r\ncolor: #d4af37; \/* premium gold *\/\r\nopacity: 0.9;\r\ntext-shadow: 0 0 6px rgba(212,175,55,0.6);\r\n\r\n}\r\n\r\n\/* Remove dot after last visible item in loop *\/\r\n.mobile-track span:last-child::after {\r\ndisplay: none;\r\n}\r\n\r\n\r\n\r\n@keyframes mobileMarquee {\r\nfrom {\r\ntransform: translateX(0);\r\n}\r\nto {\r\ntransform: translateX(-50%);\r\n}\r\n}\r\n\r\n\/* Pause on touch *\/\r\n.mobile-marquee:active .mobile-track {\r\nanimation-play-state: paused;\r\n}\r\n}\r\n\r\n\/* Scroll Animations *\/\r\n.fade-in {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\n}\r\n\r\n.fade-in.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n\/* Delayed fade specifically for CTA *\/\r\n.fade-in-delay {\r\nopacity: 0;\r\ntransform: translateY(40px);\r\ntransition: all 0.8s cubic-bezier(0.4, 0, 0.2, 1);\r\ntransition-delay: 0.3s; \/* AFTER paragraph *\/\r\n}\r\n\r\n.fade-in-delay.visible {\r\nopacity: 1;\r\ntransform: translateY(0);\r\n}\r\n\r\n<\/style>\r\n\r\n<!-- Hero Section -->\r\n<section class=\"hero\">\r\n<div class=\"hero-content\">\r\n    <div class=\"stat-pills\">\r\n        <div class=\"pill\"><strong>Eco-Friendly<\/strong>Home Care<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Plant-Based<\/strong>Formulas<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Sustainable<\/strong>Packaging<\/div>\r\n        \r\n        <div class=\"pill\"><strong>Subscription<\/strong>Model<\/div>\r\n    <\/div>\r\n\r\n    <div class=\"hero-label\">Problem Statement<\/div>\r\n    <h1>The Home Care Story<\/h1>\r\n    <p class=\"hero-subtitle\">\r\nAn eco-friendly home care brand needed acquisition strategy building predictable recurring revenue through subscriptions.\r\n    <\/p>\r\n\r\n    <div class=\"section-container fade-in-delay\">\r\n       <a href=\"\" class=\"cta-button hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free Growth Audit<\/a>\r\n   <\/div> \r\n    \r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Goals Section -->\r\n<section class=\"goals-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"goals-grid\">\r\n        <div class=\"goals-header\">\r\n            <h2><span class=\"highlight\">Campaign Goals<\/span><\/h2>\r\n            <p class=\"goals-meta\">Built to perform during and beyond the campaign.<\/p>\r\n            <div class=\"goals-badge\">\r\n                <span>4<\/span>\r\n                Goals guiding the strategy\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"goals-list\">\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Drive Subscription Signups<\/div>\r\n                    <div class=\"goal-chip\">Revenue Model<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Build Recurring Revenue<\/div>\r\n                <div class=\"goal-chip\">Predictability<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Reduce Churn<\/div>\r\n                <div class=\"goal-chip\">Retention<\/div>\r\n            <\/div>\r\n            <div class=\"goal-card fade-in\">\r\n                <div class=\"goal-title\">Scale Predictably<\/div>\r\n                <div class=\"goal-chip\">Growth<\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"mobile-marquee-section\">\r\n  <div class=\"mobile-marquee\">\r\n    <div class=\"mobile-track\">\r\n      <span><b>Eco-Friendly <\/b>Home Care<\/span>\r\n      <span><b>Plant-Based <\/b>Formulas<\/span>\r\n      <span><b>Sustainable <\/b>Packaging<\/span>\r\n      <span><b>Subscription  <\/b>Model<\/span>\r\n\r\n      <!-- duplicate for seamless loop -->\r\n     <span><b>Eco-Friendly <\/b>Home Care<\/span>\r\n      <span><b>Plant-Based <\/b>Formulas<\/span>\r\n      <span><b>Sustainable <\/b>Packaging<\/span>\r\n      <span><b>Subscription  <\/b>Model<\/span>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- Results Section -->\r\n<section class=\"results-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"results-header\">\r\n        <h2>Subscription Acquisition Success<\/h2>\r\n        <p class=\"results-subtext\">From one-time to recurring revenue<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+223%<\/div>\r\n            <div class=\"metric-label\">Subscription Revenue<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+198%<\/div>\r\n            <div class=\"metric-label\">Subscriber Base<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">-32%<\/div>\r\n            <div class=\"metric-label\">Subscriber Churn<\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"metrics-grid\">\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">4.5x<\/div>\r\n            <div class=\"metric-label\">Marketing ROI<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+167%<\/div>\r\n            <div class=\"metric-label\">Customer LTV<\/div>\r\n        <\/div>\r\n        <div class=\"metric-card fade-in\">\r\n            <div class=\"metric-value\">+145%<\/div>\r\n            <div class=\"metric-label\">Predictable Revenue<\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Approach Section -->\r\n<section class=\"approach-section\">\r\n<div class=\"section-container\">\r\n    <div class=\"approach-header\">\r\n        <h2>Our Strategic Approach<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"approach-grid\">\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">01<\/div>\r\n            <div class=\"approach-title\">Subscription-First Funnel<\/div>\r\n            <p class=\"approach-desc\">Optimized entire journey for subscription conversion.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">02<\/div>\r\n            <div class=\"approach-title\">Value Demonstration<\/div>\r\n            <p class=\"approach-desc\">Proved subscription value through first experience.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">03<\/div>\r\n            <div class=\"approach-title\">Churn Prevention Integration<\/div>\r\n            <p class=\"approach-desc\">Built retention into acquisition from the start.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"approach-card fade-in\">\r\n            <div class=\"approach-number\">04<\/div>\r\n            <div class=\"approach-title\">Referral Amplification<\/div>\r\n            <p class=\"approach-desc\">Leveraged subscribers for new subscriber acquisition.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- Quote Section -->\r\n<section class=\"quote-section\">\r\n<div class=\"quote-content fade-in\">\r\n    <p class=\"quote-text\">\r\n\"We've built predictable recurring revenue. Subscription-first acquisition transformed our business model.\"\r\n    <\/p>\r\n    <div class=\"quote-author fade-in\">\u2014 Brand Director, Home Care Brand<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<!-- CTA Section -->\r\n<section class=\"cta-section\">\r\n<div class=\"section-container fade-in\">\r\n    <h2 class=\"fade-in\">Ready for Similar Results?<\/h2>\r\n    <p class=\"cta-subtitle fade-in\">We specialize in acquisition strategies that drive predictable revenue growth.<\/p>\r\n    <a href=\"\" class=\"cta-button fade-in hs-cta-trigger-button hs-cta-trigger-button-201038088286\">Schedule Free Growth Audit<\/a>\r\n<\/div>\r\n<\/section>\r\n\r\n<script>\r\n\/\/ Intersection Observer for scroll animations\r\nconst observerOptions = {\r\n    threshold: 0.15,\r\n    rootMargin: '0px 0px -50px 0px'\r\n};\r\n\r\nconst observer = new IntersectionObserver((entries) => {\r\n    entries.forEach((entry, index) => {\r\n        if (entry.isIntersecting) {\r\n            setTimeout(() => {\r\n                entry.target.classList.add('visible');\r\n            }, index * 100);\r\n        }\r\n    });\r\n}, observerOptions);\r\n\r\ndocument.querySelectorAll('.fade-in, .fade-in-delay').forEach(el => {\r\n    observer.observe(el);\r\n});\r\n\r\n\/\/ Interactive tag clicks\r\ndocument.querySelectorAll('.tag').forEach(tag => {\r\n    tag.addEventListener('click', function() {\r\n        this.style.transform = 'scale(0.95)';\r\n        setTimeout(() => {\r\n            this.style.transform = 'scale(1)';\r\n        }, 150);\r\n    });\r\n});\r\n\r\n\/\/ Goal card hover effect\r\ndocument.querySelectorAll('.goal-card').forEach(card => {\r\n    card.addEventListener('mouseenter', function() {\r\n        this.style.borderLeftWidth = '6px';\r\n    });\r\n    card.addEventListener('mouseleave', function() {\r\n        this.style.borderLeftWidth = '4px';\r\n    });\r\n});\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eco-FriendlyHome Care Plant-BasedFormulas SustainablePackaging SubscriptionModel Problem Statement The Home Care Story An eco-friendly home care brand needed acquisition strategy building predictable recurring revenue through subscriptions. Schedule Free Growth Audit Campaign Goals Built to perform during and beyond the campaign. 4 Goals guiding the strategy Drive Subscription Signups Revenue Model Build Recurring Revenue Predictability Reduce Churn Retention Scale Predictably Growth Eco-Friendly Home Care Plant-Based Formulas Sustainable Packaging Subscription Model Eco-Friendly Home Care Plant-Based Formulas Sustainable Packaging Subscription Model Subscription Acquisition Success From one-time to recurring revenue +223% Subscription Revenue +198% Subscriber Base -32% Subscriber Churn 4.5x Marketing ROI +167% Customer LTV +145% Predictable Revenue Our Strategic Approach 01 Subscription-First Funnel Optimized entire journey for subscription conversion. 02 Value Demonstration Proved subscription value through first experience. 03 Churn Prevention Integration Built retention into acquisition from the start. 04 Referral Amplification Leveraged subscribers for new subscriber acquisition. &#8220;We&#8217;ve built predictable recurring revenue. Subscription-first acquisition transformed our business model.&#8221; \u2014 Brand Director, Home Care Brand Ready for Similar Results? We specialize in acquisition strategies that drive predictable revenue growth. Schedule Free Growth Audit<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","meta":{"content-type":""},"service":[67],"industry":[62],"class_list":["post-11177","case_study","type-case_study","status-publish","hentry","service-acquisition-led-growth","industry-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":13,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11177\/revisions"}],"predecessor-version":[{"id":15019,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/case_study\/11177\/revisions\/15019"}],"wp:attachment":[{"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/media?parent=11177"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/service?post=11177"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/valasys.ae\/valasys-dm-new\/wp-json\/wp\/v2\/industry?post=11177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}