The Challenge

How can we increase website traffic, enhance user experience, and optimize conversions?

‍The challenge is to create a steady influx of visitors to the website of Abdulla Al Masaood and Sons Jewellery, while ensuring an easy browsing and purchase completion process for buyers.

Additionally, the challenge was to provide flexible payment gateways with assured security, implement push notifications to guide users who drop out before checkout, maximize the click-to-conversion ratio, and ensure ease of purchase across multiple platforms.

The Solution

Implementing Effective Solutions for Enhanced Online Experience and Marketing Success

Building a mobile and desktop-friendly website with a tailored UI/UX, implementing a streamlined three-step process for choosing, buying, and checkout, utilizing a mix of short-tail and long-tail keywords for organic ranking, leveraging moment marketing techniques on social media to promote timely offers, incorporating interactive behind-the-scenes and user-generated content for enhanced social media performance, and allocating a budget for Adword campaigns to ensure a consistent flow of high-quality leads.

The Result

Achieving Remarkable Results through Strategic Initiatives

The visibility of the brand spiked, leading to a substantial increase in website traffic driven by organic content, resulting in a remarkable 250% surge. Engaging moment marketing techniques on social media platforms successfully drove page interactions and enhanced brand value. Furthermore, the implementation of these initiatives enabled the brand to break predefined market restrictions, achieving a global outreach and expanding its customer base.

We redesigned the whole experience for Nubi, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the app and identified the added value from the getgo.

The result: A captivating online presence resulting in an effortless transactional experience.