The Challenge

What are the challenges faced by Ivory Spa?

‍Ivory Spa is a luxurious spa in Abu Dhabi that faces several challenges. First, the spa has a limited budget, so it must be strategic about how it spends its money.

Second, the spa competes with other spas in the area, which means it must find ways to differentiate itself.

Third, the spa has limited resources and assets, so it must be creative in reaching its target market.

The Solution

Ivory Spa’s Integrated Digital Marketing Strategy

Valasys Media on behald of Ivory Spa implemented an integrated digital marketing strategy that combined Google AdWords and organic social media content to maximize results. We leveraged Instagram to promote visually appealing spa features and created a highly engaging comment section for customers to interact with the brand. We also pushed for user-generated content (UGC) to make customers feel part of the brand, act as a testimonial, and fetch high engagement.

Additionally, we created an interactive landing page with attractive calls-to-action (CTAs) to boost conversion.

The Result

Leading the Market, Impressive Results

Our integrated digital marketing strategy was a success. The spa saw a 150% increase in page following across platforms and a 77% increase in overall ROI and created a brand that can compete with the market leaders.

We helped Ivory Spa create a long-lasting repository of client assets through UGC and photography sessions, established an omnichannel brand presence, and boosted social media and overall digital presence.