The Challenge

What were the challenges faced by Queens Palace Hotel?

‍The Queens Palace Hotel did not have a solid digital presence. This made it difficult for potential guests to find information about the hotel’s restaurants online. This also made potential guests less likely to book a stay at the hotel.

In addition to the lack of digital presence, the Queens Palace Hotel faced the challenges of a limited budget and a tight timeline. The hotel had a limited budget to invest in marketing and advertising and had a tight timeline to increase bookings. As a result, the hotel needed to find a way to increase its digital presence without spending much money or taking a lot of time.

 

The Solution


The Queens Palace Hotel’s Digital Marketing Tactics

We, on behalf of the Queens Palace Hotel implemented an integrated digital marketing strategy that combined Google AdWords and organic social media content to maximize results. We ran well-documented thematic campaigns to promote special offers, leveraged Instagram and story features to promote visually appealing features of the hotel and created a highly engaging comment section for customers to interact with the brand. We also pushed for user-generated content (UGC) to make customers feel part of the brand, act as a testimonial, and fetch high engagement.

Additionally, we created an interactive landing page with attractive calls-to-action (CTAs) to boost conversion and invested in Google listing and local SEO to help locals discover the hotel.

 

The Result


Building a Recognizable Brand

Our integrated digital marketing strategy was a success. The hotel saw a 57% increase in page following across platforms and a 45% increase in overall ROI and created a brand that can compete with the market leaders.

We also designed a long-lasting repository of client assets through UGC and photography sessions, established an omnichannel brand presence, boosted social media and overall digital presence, and built a recognizable brand.