The Challenge

Overcoming Online Presence and Revenue Dependency Challenges

‍Bait Al Bahr faced the challenge of having no online presence and a reduction in footfall due to post-COVID restrictions. Additionally, there was a need to diversify the source of revenue to reduce dependency on in-person dining.

Solutions Implemented

Implementing Effective Strategies for Online Presence and Revenue Generation

A comprehensive digital marketing strategy was executed, integrating Google AdWords with organic social media content. Bait Al Bahr established a visually captivating Instagram presence to enhance brand awareness. User-generated content was leveraged to drive engagement and provide authentic reviews. The restaurant introduced takeaway services and joined popular food delivery apps like Zomato. Reputation management and an interactive landing page with compelling CTAs were implemented. Special offers and curated content were promoted on special occasions, while Instagram stories were utilized for creative expressions.

The Result

Effective Strategies Fuelling online visibility

Bait Al Bahr achieved remarkable results after implementing the strategies. The overall revenue increased by 120%, and the restaurant established a better presence across all digital platforms. A strong brand presence was created, allowing the restaurant to compete with market leaders. Engagement on social media platforms increased by 75%, and an omnichannel brand presence was established. Additionally, the restaurant experienced a significant increase in visibility, with a 94% growth in online visibility.