The Challenge

What were the challenges faced by Sparkle Spa?

‍Sparkle Spa encountered challenges such as budget constraints and a highly competitive market. These obstacles posed difficulties in allocating funds for growth, standing out in a crowded market, and maximizing their available resources effectively.

Furthermore, Sparkle Spa also had limited client resources and assets, making it difficult to spread its customer base and attract more traffic.

The Solution

Sparkle Spa’s Interactive Digital Marketing Strategy

We implemented an integrated digital marketing strategy that combined Google AdWords and organic social media content to maximize results. We also leveraged Instagram to promote visually appealing spa features and created a highly engaging comment section for customers to interact with the brand.

We also pushed for user-generated content (UGC) to make customers feel part of the brand, act as a testimonial, and fetch high engagement. Additionally, we created an interactive landing page with attractive calls-to-action (CTAs) to boost conversion.

The Result

Enhanced Following, Boosting ROI

Our integrated digital marketing strategy was a success. The spa saw an 81% increase in page following across platforms and a 66% increase in overall ROI and created a brand that can compete with the market leaders. We also helped Sparkle Spa create a long-lasting repository of client assets through UGC and photography sessions, established an omnichannel brand presence, and boosted social media and overall digital company.